Appliance Repair Pro in Philadelphia Reaches Area Residents Thanks to Online Marketing Firm
A&B Appliance, a North Wales-based appliance repair service, has begun a new partnership with local online advertising firm Prospect Genius.
North Wales, PA, June 08, 2012 --(PR.com)-- Philadelphia-area home- and business owners will soon have an easier time finding an appliance repair professional to tackle dishwasher, oven, washer/dryer, and refrigerator repairs. Thanks to a new partnership with local online marketing firm Prospect Genius, North Wales–based appliance repair service A&B Appliance is working to make its services more visible and accessible online. By improving its Web presence, A&B Appliance hopes to help area residents locate its Web site with ease.
According to a December 2011 survey conducted by the Pew Internet & American Life Project, approximately 47% of American adult Internet users rely on the Web for information about local businesses. That means that without an active, informative, and easily available Web site, a locally owned company like A&B Appliance could miss out on almost half of area residents searching for the services it offers. The Prospect Genius partnership will help A&B Appliance reach out to those prospective customers who might not learn about the business through another route.
Prospect Genius utilizes search engine optimization, or SEO, as a primary marketing tactic. SEO involves focusing on industry- and location-specific keywords to direct Internet traffic to a business’s Web site. The goal is to improve the site’s search engine ranking, helping it to appear higher on a search engine results page. In the case of A&B Appliance, Philadelphia-area residents who query a major search engine such as Google, Yahoo!, or Bing using keywords such as “appliance repair Pottstown” and “dishwasher repair Doylestown” will be more likely to be presented with A&B Appliance among the top results.
“Studies have shown that sites in the top two or three search engine results receive the most traffic after the search,” explains Matt Gallo, a senior Internet marketer for Prospect Genius. “By promoting A&B Appliance online, we’re making it easier and less stressful for home- and business owners in Philadelphia to find quality dishwasher, oven, and refrigerator repairs when they need them, while also helping a locally owned business broaden its customer base.”
A&B Appliance provides dishwasher repair, oven repair, washer/dryer repair, and other appliance repair services in and around Philadelphia. The company has specialized in fast, reliable, and affordable appliance repairs since 1987.
According to a December 2011 survey conducted by the Pew Internet & American Life Project, approximately 47% of American adult Internet users rely on the Web for information about local businesses. That means that without an active, informative, and easily available Web site, a locally owned company like A&B Appliance could miss out on almost half of area residents searching for the services it offers. The Prospect Genius partnership will help A&B Appliance reach out to those prospective customers who might not learn about the business through another route.
Prospect Genius utilizes search engine optimization, or SEO, as a primary marketing tactic. SEO involves focusing on industry- and location-specific keywords to direct Internet traffic to a business’s Web site. The goal is to improve the site’s search engine ranking, helping it to appear higher on a search engine results page. In the case of A&B Appliance, Philadelphia-area residents who query a major search engine such as Google, Yahoo!, or Bing using keywords such as “appliance repair Pottstown” and “dishwasher repair Doylestown” will be more likely to be presented with A&B Appliance among the top results.
“Studies have shown that sites in the top two or three search engine results receive the most traffic after the search,” explains Matt Gallo, a senior Internet marketer for Prospect Genius. “By promoting A&B Appliance online, we’re making it easier and less stressful for home- and business owners in Philadelphia to find quality dishwasher, oven, and refrigerator repairs when they need them, while also helping a locally owned business broaden its customer base.”
A&B Appliance provides dishwasher repair, oven repair, washer/dryer repair, and other appliance repair services in and around Philadelphia. The company has specialized in fast, reliable, and affordable appliance repairs since 1987.
Contact
A & B Appliance
Edgard Bulanhagui
(610) 492-7094
appliance-repair-philadelphia.pa-biz.com/
Edgard Bulanhagui
(610) 492-7094
appliance-repair-philadelphia.pa-biz.com/
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