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Hosted Technology Firm Adds Inbound Call Capability to Lead Response Management Suite

Springville, UT, June 14, 2007 --(, the leading provider of on-demand Lead Response Management solutions, announced today that it has released several inbound lead and call features for general use within the system. These features are specifically designed to help sales and marketing organizations lessen response time to inquiries from a website, and to increase the amount of timely contacts to leads, prospects, and customers.

“We’ve been known as the first web-based CRM provider with integrated outbound dialers, “said David Elkington, CEO of, “However, with the release of the robust inbound call capability, we can now provide a full telephony solution to companies that sell through the Internet or by phone.”

Customers can now optimize the productivity of sales, marketing, and support personnel by allowing them to blend their outbound calling with inbound calls:

-Inbound 800 Numbers: Inbound solutions are based on receiving calls into enhanced inbound 800 numbers. These calls can be routed into an All Call Distribution (ACD) group or Interactive Voice Response (IVR), or forwarded to another phone number.

-Screen Pop: The Screen Pop functionality ‘pops’ a customer’s record on the screen when a rep answers the phone, allowing quicker access to account information.

-ACD Call Routing: The ACD Call Routing solutions offer simple, easy-to-use inbound call distribution to a group of live agents. The agents can even be located remotely.

-IVR Call Routing: The IVR Call Routing product offers easy-to-use inbound call capabilities to an automated attendant that can be managed from by the Administrator.

-Inbound/Outbound Blend: The Inbound/Outbound Blend capability combines all of the outbound dialing capabilities with the inbound ACD and IVR Call Routing products. This maximizes productivity by optimizing talk time and minimizing client wait time.

In addition to the basic features listed above, the inbound capabilities include the following features: web site ‘click-to-call’, web lead source 800 number assignment, web form auto callback, IVR credit card processing and IRV phone surveys.

About is the first Lead Response Management solution to integrate ‘telephony power tools’ such as automatic dialers, voice message broadcasting, web forms, IVR, and ACD into a single on-demand hosted CRM software solution designed specifically to help companies respond immediately and consistently to their web leads. 300 companies worldwide use the system. For more information, visit

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Ken Krogue

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