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Gfreely Launches Subscription Service, Disrupts Gluten Free Market

Gfreely delivers a care package containing new gluten free foods, recipes and tips straight to the doors of its customers every month. The service provides the gluten free consumer a way to discover new and unique products.

Brooklyn, NY, June 10, 2012 --( Gfreely recently launched the first subscription service focused exclusively on the gluten free consumer. Every month, Gfreely sends its customers a surprise package containing gluten free foods, recipes and tips. Working with hundreds of vendors, the company offers subscribers a monthly box of products for $25 that would normally cost nearly $40.

The gluten free diet is a growing trend and is increasingly recommended as a dietary treatment for a myriad of conditions from Celiac disease to diabetes and Parkinson’s disease. Gfreely’s subscription service eases the burden of a gluten free diet, which can be challenging given gluten’s near ubiquitous presence in the modern Western diet.

“The gluten free lifestyle should not inhibit those with Celiac disease or gluten intolerance from having a great relationship with food,” said Dan Schiffman, founder and president of Gfreely. “By helping people discover new, healthy foods and recipes, Gfreely makes the gluten free diet simple and exciting.”

A team of gluten free foodies and health professionals hand pick tasty gluten free foods from across the continent. The surprise packages are themed each month and feature varieties of ethnic cuisines, on-the-go snacks and full meals such as gluten free pizzas, bean salads and quinoa pasta dinners.

“Customers tell us they go from feeling overwhelmed to simply delighted,” said Schiffman. “They say receiving our package is like a present from a friend that knows you best.”

Giving back is important to Gfreely, and the company is proud to announce that a portion of each box sold goes to the Celiac Disease Foundation supporting research and advocacy.

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Dan Schiffman

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