New York, NY, June 14, 2012 --(PR.com
)-- Gibbs & Soell, Inc. has launched a new Business Consulting practice that will focus on broadening, aligning and elevating the relationship between business and communications strategies and activities.
The practice will focus on developing advanced communications strategies including: brand strategy and positioning; market research, insight and analysis; mind mapping and strategy modeling; concept ideation and testing; and, the agency’s proprietary I Power™ messaging and strategy process.
“It all comes down to driving business value,” said Luke Lambert, President and CEO of Gibbs & Soell. “Gibbs & Soell’s sweet spot is our ability to help our clients connect their business and communications strategies in deep and meaningful ways. This has proven extremely valuable for our clients and is what our Business Consulting Practice is all about.”
Formalizing the agency’s expertise in this area into a Business Consulting Practice is a logical next step in its continued evolution as a global business communications firm. The practice approach will allow Gibbs & Soell to continue to invest in this growth area and to develop a range of new products and services.
The practice will be led by Steve Halsey, principal and managing director. Halsey has been with the firm since 1998. He led the creation of I Power™, and spearheaded the development of the agency’s digital and social media offerings.
“Steve is a highly sought-after strategist and counselor,” said Lambert. “This, combined with his extensive experience with a wide range of industries, clients and disciplines, makes him the ideal person to create and lead this new practice.”
The Business Consulting Practice launches with a robust portfolio of cutting-edge work and numerous client engagements already underway, including:
- Developing a global brand strategy, creative, and strategic positioning for a major advanced materials company;
- Conducting a market feasibility assessment study for an international trade association;
- Building a new communications model, creative standards, and governance strategy for a global agricultural leader; and,
- Business scenario planning for a leading consumer brand.
“We are competing in a very non-traditional space and are winning some incredible assignments,” said Halsey. “G&S brings a unique perspective to the table, takes a cross-discipline approach, and leverages the deep market knowledge of our teams. This holistic approach allows us to marry business and communications strategies to create the most relevant and compelling context for our clients and the industries they serve. It’s proving to be a winning formula.”
About Gibbs & Soell
Gibbs & Soell is an independent business communications firm that was founded in 1971. Headquartered in New York, Gibbs & Soell has offices in Chicago, Raleigh, N.C., and Basel, Switzerland. The firm’s global network extends across nearly 40 countries through its Public Relations Organisation International partnership. Employing a blend of business and communications strategy, Gibbs & Soell is a trusted adviser to corporations, organizations and brands seeking to engage consumer and professional audiences along the entire value chain. Gibbs & Soell offers communications expertise in business consulting, consumer marketing, employee engagement and sustainability consulting for the advanced manufacturing, agribusiness and food, home and building, and professional services markets. The firm provides custom programs and solutions to enhance reputation, market products, engage employees, build brands and improve sales. For more information, please visit www.gibbs-soell.com.