The Natural Perfumery Group on Yahoo! is Celebrating Its Tenth Anniversary as the World's Largest Natural Perfumery Educational and Community Resource
On June 14, 2002, natural perfumer Anya McCoy founded the Natural Perfumery group on Yahoo!. She had several goals in mind: promote the ideals of 100% natural perfume; establish files, links, databases, archives and other materials that would establish a strong educational foundation for members; and hold standards of friendly discussion and respect for other's ideas paramount to maintain a helpful, sharing group. The group now has over 2300 members, and those goals have been met and surpassed.
The group website health.groups.yahoo.com/group/NaturalPerfumery/ has been the center of the growth of the natural perfumery world during its dynamic growth phase of the past decade. Many novice natural perfumers were buoyed along by the camaraderie, the sharing of tips and solid advice and went on to launch successful perfumeries.
There are over 46,000 messages in the archives, and both new members and veterans use them to search if a topic has been discussed in the past, from rose oil to marketing, the archives are a rich source of information. In addition, there are photo albums that showcase the member’s perfume workshops, distillation experiments and flower-growing expertise.
In 2005, Anya took the bold step of establishing naturalperfumery.com so that the artisan natural perfumers could have a web presence besides their own websites. It functioned as a search engine boost for them, and as a portal for interested consumers who were becoming interested in natural perfumery. Within a year that website evolved into the Natural Perfumers Guild, as Anya revived a defunct organization and brought organization, guidelines and the ability to have a functioning self-regulating association to natural perfumery businesses.
When Anya announced the upcoming tenth anniversary to the group members on June 7th, comments poured in from the international membership. Below are some of the comments:
“I have often checked out the messages of this web group when I've had perfume questions that have stumped me. I always find the answers so illuminating.” - Susan
"I may not chat much but rest assured I read every single post and save them because they contain so much useful and up-to-date information regarding the Natural Perfume Industry. This is such a warm yet professional group and I am proud to be a part of it. Thank you for all that you do." - Joyce
"Personally I love the fact that this group makes me feel, well no...lets me know, that I am not alone. The other thing I find invaluable is the threads about legislation and the unfairness of new regulations and Anya, you do such an amazing job when it comes to this...your work and that of other natural perfumers here is an inspiration to me and I am sure, to everybody else here." - Marina
"This is the only forum that I even *try* to keep up with anymore. Thank you for providing a platform to discuss what those of us here love most - natural essences. Best wishes for continued success!" - Sonsa
"Well, basically, this group has been my primary source of information on natural perfumery since I joined a couple of years ago. I have books and articles, but even those are ones that I found out about through this group. Another thing I absolutely love about this group is that it has put me in touch with some lovely perfumery people here in my own city! Funny that I might never have got to know them if it hadn't been for an international group." - Johanna
"Anya - Congratulations on 10 years - what a herculean achievement! I have been lurking for a few years and am always reassured and re-motivated to keep plugging on with my artisan scents - working with natural materials is ever absorbing, evolving and inspiring - just like this group. It is so fantastic to have this resource and all the generous contributors who take time and effort to share their knowledge so generously. Thank you!" - Tanya
"This is the only group that I keep on my main e-mail account because I want to read new e-mail immediately. There are great conversations and great people involved." - Ankica
"I learned about this group several years ago and read every post. And while soaking up all this valuable information. Thank you to everyone on this list who shares information and encourages others." - Sheree
"How far have we come as an industry in the past 10 years! I bet you've seen a lot of maturing and growth in that time! My favourite things about the group are how it connect me to other perfumers from across the world (its easy to feel isolated living in Australia as we are so far away from everyone else!), and also the technical information I can glean either by asking questions of the members, or by looking back at old files and posts." - Liz
"Congratulates Anya on 10 years! Thank you for dedicating your efforts to fostering such a cohesive and knowledgeable community." - Fiona
"I absolutely love how helpful everyone is with answering questions and giving advice. We are all so fortunate to be part of such a wonderful, sharing community! Thank you Anya for creating a place for us to share our passion and thank you to the group for all of your generous help." - Vikki
"I appreciate Anya's knowledge as well as everyone here. Congrats on 10 years, wow, just so amazing and impressive." - Deb
"Every morning I sit down with my cup of coffee and read what everyone is posting. Everyone here is so educated on the matter, it makes me feel even more new to it all! I want to thank everyone for just being wonderful. Thank you Anya for starting this group in the first place and thank you everyone that participates regularly." - Rachel
"The first years of my involvement with natural perfumes were very lonely. I knew very few people, who shared my passion, and I have researched a lot on the Internet and stumbled on Anya's Yahoo Group. So many people who constantly discuss all kinds of practical and theoretical questions of natural perfumery! This is just class!" - Angelika
"I have actually met, even shared good food and wine with some wonderful people here in this group-from the US, Europe, Australia and even people from my own city of Wellington, Aotearoa. Being a professional perfumer its vital to keep up with new ideas and discoveries and this group certainly provides a platform for these. I have enjoyed reading material from the database and learnt from it. I've also enjoyed sampling others work- that's really one of the best experiences, finding the personalities within!" - Francesca
"Thank you. All your work is much appreciated by very many. There wouldn't be half the perfumers there are without you." - Perfumefiend
"Wow, congratulations on 10 years for this outstanding community! This has been such an welcoming and informative group to be a part of. Happy Anniversary, and a huge thanks to all those who have shared so much over the years to make this group what it is." - Michael
"I have learned so much from this group, from suppliers to packaging and on and on, so much information given so generously from the members. Thanks Anya and congrats for a great 10 years." - Zee
"Aloha Anya & All - It is such an honor to me to be a part of this ever growing circle of like minds & kindred spirits... Wow, Ten Years!!! Congratulations should definitely begin with Anya for starting this group & her commitment to continue to nurture, grow, reach & exceed her goals for this group! We are all so very lucky!" - Gayle
The group's success is also due to the volunteer work of the moderators who help with the behind-the-scenes management.
They include Elise Pearlstine, Patty West, Claire G (France), Chris Ziegler and Laura M.
All of the group's content is kept on a separate offsite hard drive so that the content may be saved for posterity.