Pune, India, June 16, 2012 --(PR.com
)-- Travel and Tourism is one the industries that is uniquely suited for Email Marketing,” says, Geetanjali Dighe, Head Marketing at Juvlon.com. “This industry can tailor its content of brochures, tour details, blogs, and reader videos to email. The visual nature of content makes it interesting to read, plus the emails can be personalized using the reader's past travel data,” she adds speaking at the IAMAI Travel and Tourism Summit.
The workshop had participants from a cross section of the industry - hotels, SMEs, online portals, tour operators, and agents. Participants felt that one of the challenge that they faced was lack of knowledge on Best Practices for email delivery, spam, and strategies to improve open rates. A few of them felt that they needed to understand the right use of this channel first before taking up the goal of ROI measurement.
Naresh Bhagtani, CEO of Niche Software Solutions Pvt. Ltd., the company behind the software Juvlon.com says, “Many Travel companies can leverage their customer-base with Email Marketing techniques such as click-to-call, automated birthday reminders, triggered emails based on opens and clicks and time bound email campaigns etc. We see a great interest from the travel and tourism companies in taking Email Marketing a step further than a simple email blast.”
The workshop was help by Juvlon.com India’s trusted Email Marketing online software and has been operational since 2005. With Juvlon.com you can easily add email lists, create great looking emails without any HTML knowledge, send email campaigns and view and export reports instantly. What's more, you can track your most engaged readers who open and click your emails over a number of campaigns. This opens up a great opportunity for targeted and relevant promotions.
Juvlon.com is designed and run by Niche Software Solutions Pvt. Ltd. established in 2001. It is headquartered out of Pune and has offices in Mumbai and New Delhi.