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What's the Big Idea? goodkoop Launches, Putting a Fresh Face on B2C Ecommerce from China


goodkoop.com is the newest incarnation of the B2C online marketplace (first established by the likes of Lightinthebox.com and Milanoo.com) which boast global online shopping at a fraction of the traditional retail price. Like the incumbents, goodkoop sources straight from Chinese manufacturers which means their prices are the lowest customers will find anywhere.

London, United Kingdom, June 16, 2012 --(PR.com)-- Founded by the team behind the international beauty sensation - the Model Mirror - now sold and distributed in 10 countries, it was through their experience working with manufacturers in China that goodkoop started forming as an idea. They became acutely aware of the layers of mark-up involved in traditional retail. Much of this mark-up due to retailers' expensive premises, employee salaries and elaborate marketing. Furthermore, the international end-consumer has not yet been able to benefit from many of the innovations in the supply chain on the ground in China. Access to manufactured products is high at all levels of the supply chain there. Spurred further by the current economic climate, offering trendy and affordable fashion direct from China was now a possible and welcome idea.

In short, goodkoop's mandate is to eliminate all unnecessary costs from its business model and give those savings right back to the consumer. In fact goodkoop translates to 'good bargain' in Dutch. Through its Hong Kong based buying team, goodkoop sources trendy seasonal fashion products - literally just being produced off the same production lines as some of the biggest brand names. They are then offered direct to the international consumer at lower than wholesale price points. Worldwide flat rate tiered shipping costs to the individual are based on weight so customers are able to diffuse this cost easily by purchasing a mix of lighter to heavier items.

goodkoop launched mid June 2012.
Contact Information
goodkoop.com
Monieka Bos
London +44 (0)79 5611 5227 | New York 917 645 2988
Contact
www.goodkoop.com

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