Kingsport, TN, June 22, 2012 --(PR.com
)-- Business Advisor-Author-Speaker Aundrea Y. Wilcox presented “Authorpreneur: Every Author Is Also an Entrepreneur” geared to other authors and aspiring writers, at PublishAmerica's fourth Authors Convention in Atlanta this year. According to Wilcox, "Many authors write their first book and expect an overwhelming supportive response from friends, family and their community. When that doesn't happen, or when the short-lived 'hoopla' dies down, they realize that writing the book was actually the easy part."
When asked why she selected this topic, Wilcox said, “Authors must learn to treat their book like a small business.” In the final chapter of her new book, Startup Savvy: Strategies for Optimizing Small Business Survival and Success, she has developed a series of tactics specifically designed to increase small business survival rates. She says these same tactics can also work for authors.
Following the event, PublishAmerica CEO Willem Meiners said, "We didn't know how good author Aundrea Wilcox (Startup Savvy) or John Lewis Solomon (Oney the Eagle) were until they took the mike. Both are now convention fixtures."
Aundrea Y. Wilcox, Brenau University MBA, is currently the Senior Business Counselor of the Tennessee Small Business Development Center (TSBDC) at East Tennessee State University (ETSU) Kingsport Affiliate Office, and Executive Director of the Kingsport Office of Small Business Development & Entrepreneurship (KOSBE) at the Kingsport Area Chamber of Commerce, Tenn. She has provided one-on-one technical assistance to over 700 individuals or businesses. She is also a contributing blogger on business and finance to The BOSS Network, which was recently named by Forbes.com as one of the Top 10 Entrepreneurial Websites for Women, and one of the Top 10 Best Career Sites for Women.
The Authors Convention took place on June 15th in Atlanta, Georgia. For information concerning upcoming conventions, visit the convention's web site at http://www.authorsconvention.com/.
Visit http://www.startupsavvy.biz for insights and tips about small business ownership and management.