"Honey Badger Game" - Released in Conjunction with New Book "Lessons from the Wild" - Now Available via iTunes Store

A book about what people can learn from the behavior of animals "Lessons from the Wild" has inspired the creation of a new mobile app game "The Honey Badger Game" that is now available for sales on Itunes and via HoneyBadgerThings.com

New York, NY, June 19, 2012 --(PR.com)-- New Chapter Press, in conjunction with Citrus Bits, have announced the launch of “The Honey Badger Game” – a mobile game application on sale from the iTunes Store for use on iPhones and other Apple accessories.

The game was inspired by pop culture interest in the Honey Badger and to help promote the new book published by New Chapter Press called “Lessons from the Wild” - a motivational book that draws inspiration from an inconspicuous group of wild animals including the Honey Badger, which graces the book’s cover.

Designed by Citrus Bits, a San Jose / New York based technology firm providing SharePoint consultancy, E-Commerce, Web development (CMS) and Internet marketing services, the Honey Badger game, available for purchase for 99 cents here: http://itunes.apple.com/us/app/the-honey-badger-game/id519011151?mt=8, determines whether players are as fast and fearless as the Honey Badger, regarded as one of the most fearless creatures in the animal kingdom. The object of the game is for the Honey Badger to eat as many cobras, mice and bee larva from the desert as fast as one can, while avoiding a jackals looking to steal food and decrease a player’s point value. How fast one can eat determines what level Honey Badger you are.

The game also features “The Honey Badger Song” recorded and co-written by singer, songwriter Chloe Bean of New York City. The song cane be purchased directly here on iTunes: http://itunes.apple.com/gb/album/the-honey-badger-song-single/id512081727

More information on “The Honey Badger Game” as well as the “The Honey Badger Song” and the book “Lessons from the Wild” – as well as other related merchandise – can be found and purchased on the associated website www.HoneyBadgerThings.com

“Lessons from the Wild” was written by Shayamal Vallabhjee, a new age entrepreneur, lecturer and sports and exercise scientist. Vallabhjee works with such clients as Wimbledon and US Open doubles champions Mahesh Bhupathi and Leander Paes, the Indian Davis Cup team and business leaders in Europe, India and Africa.

“Lessons from the Wild is the first book of its kind that takes simple life lessons like courage, persistence and uses unique animal stories from the wild to exemplify that lesson,” said Vallabhjee. “Lessons from the Wild will make an excellent gift for any person needing some light reading, college students, children and business people looking for alternate motivational sources.”

Lessons and animals that are discussed in the book include fearlessness (the story of the honey badger), teamwork (the story of snow geese), courage (the story of the bottlenose dolphin), independence, the story of the anaconda), effort (the story of the beaver), compassion (the story of the African elephant)
Mahesh Bhupathi, the Wimbledon, U.S. and French Open doubles champion, wrote the foreword to Lessons from the Wild, saying, “Lessons from the Wild opened my mind to a whole new world -- a world were self-belief, preparation, confidence, determination, integrity and trust take on new meaning.”

Wrote 1996 Olympic bronze medalist Leander Paes of Lessons from the Wild, “As an athlete, the animal instinct is the most important ingredient - the ability to understand your opponent, be in-tune with the elements, recognize an opportunity or push your body and mind beyond its barriers. Lessons from the Wild highlights this wild, natural instinct which, when coupled with intelligence, is very potent.”

Said U.S. and French Open doubles champion Max Mirnyi of the book, “Lessons from the Wild is an all-inspiring account of useful life material. I’m positive that anyone who opens up and reads through these pages will find both useful and very encouraging material throughout the entire book. Shayamal has made a lot of input in my career and I’m sure through this book, he will help you as well.

Founded in 1987, New Chapter Press (www.NewChapterMedia.com) is also the publisher of Roger Federer: Quest for Perfection by Rene Stauffer (www.RogerFedererBook.com), The Bud Collins History of Tennis by Bud Collins, The Education of a Tennis Player by Rod Laver with Bud Collins, The Wimbledon Final That Never Was by Sidney Wood, Titanic: The Tennis Story by Lindsay Gibbs, The Greatest Tennis Matches of All-Time by Steve Flink, Acing Depression: A Tennis Champion’s Toughest Match by Cliff Richey and Hilaire Richey Kallendorf (www.CliffRicheyBook.com), Jan Kodes: A Journey To Glory From Behind The Iron Curtain by Jan Kodes with Peter Kolar, Tennis Made Easy by Kelly Gunterman, On This Day In Tennis History by Randy Walker (www.TennisHistoryBook.com), A Player’s Guide To USTA League Tennis by Tony Serksnis, Boycott: Stolen Dreams of the 1980 Moscow Olympic Games by Tom Caraccioli and Jerry Caraccioli (www.Boycott1980.com), The Lennon Prophecy by Joe Niezgoda (www.TheLennonProphecy.com), Bone Appetit, Gourmet Cooking For Your Dog by Susan Anson, How To Sell Your Screenplay by Carl Sautter, The Rules of Neighborhood Poker According To Hoyle by Stewart Wolpin among others.
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