YesStyle and YesAsia Sponsor K-Pop Festival - Music Bank Hong Kong 2012

Hong Kong, Hong Kong S.A.R., June 21, 2012 --( Leading online retailers YesStyle and YesAsia are proud local sponsors of K-Pop Festival - Music Bank Hong Kong 2012, which will be held on June 23, 2012. Presented by Korean Broadcasting System (KBS), the concert gathers eight of the biggest names in Korean pop music - TVXQ, Wonder Girls, Beast, CNBlue, f(x), MBLAQ, Infinite and IU - for a special show at the AsiaWorld-Arena, Hong Kong's largest performance venue.

A popular weekly Korean music program that is aired worldwide, Music Bank has been reaching out to global fans of K-pop through a world tour, which has already staged successful shows in Tokyo and Paris. Hong Kong is the third stop of the KBS Music Bank World Tour, and audiences are in for an exciting concert with such a star-studded lineup. As part of the sponsorship, YesStyle and YesAsia held contests to give away free pairs of concert tickets to six lucky winners.

The largest online retailers of Asian fashion and entertainment products, YesStyle and YesAsia not only deliver Korean apparel and music to customers around the world, but also actively promote Asian culture and talent through supporting Asian artists and cultural events, ranging from small campus shows to major K-pop concerts. Just in the past year, YesStyle has sponsored the 2011 Billboard K-Pop Masters in Las Vegas, the 2011 K-Pop Music Fest in Sydney and the 2012 Korean Music Festival in Los Angeles.

About YesStyle
YesStyle is the world's largest online Asian fashion retailer, offering a wide range of high-quality fashion, jewelry, accessories and beauty products, all carefully selected by in-house stylists. Launched in 2006, allows customers to browse over 300 fashion brands from Tokyo, Seoul, Taipei and Hong Kong. To serve growing customer bases around the world, YesStyle launched and in 2010, and and in 2011. Highlighting the latest trends and styles, YesStyle is dedicated to providing the best platform for Asian designers and fashion brands to connect with international customers.

About YesAsia
Founded in 1998, is headquartered in Hong Kong with regional offices in Japan and South Korea. has carved itself a niche as a leading Internet source for a wide range of Asian entertainment products, including music, videos, anime, games, books, electronics, toys and collectibles. has a global base of over 700,000 customers in more than 150 countries.

About Music Bank
Music Bank is one of the most popular music programs from Korean Broadcasting System (KBS) in Korea, which is broadcast live through KBS World Channel to 72 countries around the world. This weekly entertainment program is an opportunity to see top-level K-pop artists and is the debut vehicle for upcoming artists. It is the driving force behind the famous Hallyu Wave (or Korean wave) sweeping across and beyond Asian markets, and has a very steady fan base around the world as it remains one of the only shows that satisfies, every week, the fans' craving for K-pop.
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Cheryl Fuerte
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