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Unveiling an Experiment in Online Advertising – Can One Video Generate $1 Million? aims to answer this question by selling 1,000 seconds, which translates into 16 minutes and 40 seconds, at $1,000 US. Why would advertisers buy in? Being a part of something new and viral sells.

Waterloo, Canada, June 16, 2007 --( OneMillionDollarVideo proudly offers advertisers a new unique Internet advertising option. Inspired by pixel advertising, OneMillionDollarVideo sells ad space within a 16 minute and 40 second video. At $1,000 US per second, the site aims to generate one million dollars. Since the cost per second is so high, OneMillionDollarVideo caters to a specific niche market targeting advertisers with larger budgets.

The massive use of viral video on the internet, as well as the appeal of being a part of something this outrageous, makes advertising on an ideal avenue for advertisers to reach a wide demographic. Advertisers can either submit video or static image content in a variety of media formats.

The allocation of seconds sold will be on a first come, first serve basis. This means that the first advertiser to purchase space gets the first second(s) and so on. This allows the advertisers message to be added to the video in sequential order. Random allocation would result in gaps within the video. This ensures that the advertiser’s message viewed over and over as new content is added. The site’s major pull factor is the fact that something like this has not been done before. Aside from the viral nature of this video, advertisers also have an added benefit in OneMillionDollarVideo’s Seconds List, which links to advertiser’s email or website as well as where in the video their ad can be found.

Advertising space on is expensive, at $1,000 per second for each of the 1,000 seconds which comprise the 16 minute and 40 second video. The price makes it an option for multi-national corporations or wealthy individuals. The price point is justified, as something of this scale is likely to attract many viewers due to the method. Television advertising, in contrast, is far more expensive per second. This medium also allows for banned television commercials to be revived in an effort to recoup sunk costs. The risk for large advertisers is minimal and the payoff comes from having their content appear in what is set to be a web phenomenon.

About, developed by Michael Grabowski, is a video advertising site, offering advertising space within a 16 minute and 40 second video. Seconds of the video are sold at $1,000 US each and offers advertisers a new medium for their message. The appeal comes from the outrageous idea itself.

Michael Grabowski

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Michael Grabowski

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