Wichita, KS, June 23, 2012 --(PR.com
)-- INVISTA’s CORDURA® brand fabric, well-known for its long-lasting durability, has been adopted by Ball Tearer, an Australian workwear apparel company, for their ‘BT Denum’ Work Jeans. Made from comfortably durable CORDURA® Denim fabric, the jeans not only offer enhanced functionality but are designed to withstand tough working conditions without sacrificing everyday style and comfort.
With a relaxed ‘classic’ fit, the jeans come in more than 20 sizes and provide generous legroom for flexibility and ease of movement. Wide belt loops and an additional utility loop at the rear of the jeans add to the pant’s functionality. The jeans also feature reinforced front zipper and double stitched seams for durability, as well as deep pockets and even a fob pocket for added style.
“Workers rely on garments that offer long-lasting and high-performing durability,” said Cindy McNaull, global CORDURA® brand and marketing director. “As a part of our Apparel Collection, CORDURA® Denim fabric has the look and feel of regular cotton denim, but provides exceptional strength and durability, which is ideal for the rigors of the workwear industry.”
Additional key benefits of CORDURA® Denim fabric include:
The authentic look and feel of traditional 100 percent cotton denim
Exceptional abrasion resistance – Four times more resistant to abrasion than standard 100 percent cottom denim fabric (*)
The heritage of the CORDURA® brand, which has proven performance in many of the world’s toughest environments
“We developed these jeans with our customers in mind, especially those who are in mining and construction fields throughout Australia,” said Mike Honeybell, director of Balltearer Group Property Limited. “They depend on fabrics that can withstand tough conditions. Denim and cotton drill workwear have always been a popular fabric for Aussie workers, and we look forward to receiving their feedback on this jean. BT Denum Work Jeans with CORDURA® Denim fabric have been added to our range as a new hard working, durable jean, ready to endure the rugged Australian conditions.”
For more information on the Ball Tearer jeans featuring CORDURA® Denim fabric, please visit www.balltearer.com.au or www.cordura.com.
*2010 Martindale comparison testing based on 13.75 oz denim fabrics.
About Ball Tearer
Ball Tearer is an Australian owned company with it's directors having over 75 years experience in the workwear industry and is currently being stocked in a number of workwear stores around the country. Ball Tearer prides themselves on providing a quality industrial clothing solution with the use of quality components including: 3M® tape, heavy duty buttons and double stitched construction joints including pockets to ensure the workwear you purchase will give you the support and value you need.
About CORDURA® brand
INVISTA’s CORDURA® brand essence celebrates individual durability: As Long As The World Is Full Of Durable People, We’ll Keep Making Durable Fabrics™. Known for its resistance to abrasions, tears and scuffs, CORDURA® fabric is a primary ingredient in many of the world’s leading high-performance gear and apparel products ranging from luggage, upholstery and backpacks to footwear, military equipment, tactical wear, workwear and performance apparel. The CORDURA® brand is a registered trademark of INVISTA, one of the world’s largest integrated polymer, intermediates and fibers businesses. To distinguish the CORDURA® brand, the word “CORDURA®” must be spelled out in all caps, used with an ®, and followed by the word “brand” or “fabric.”
To learn more about INVISTA’s CORDURA® brand, end-use products, and marketing tools please visit www.CORDURA.com and follow us on Facebook, http://facebook.com/CORDURABrand, Twitter, http://twitter.com/CORDURAbrand, and YouTube, http://youtube.com/CORDURAbrand.
INVISTA is one of the world’s largest integrated producers of polymers and fibers, primarily for nylon, spandex and polyester applications. With a business presence in over 20 countries, INVISTA’s global businesses deliver exceptional value for their customers through technology innovations, market insights and a powerful portfolio of global trademarks including: ADI-PURE®, ANTRON®, AVORA®, C12™, COMFOREL®, COOLMAX®, CORDURA®, CORFREE®, DACRON®, DBE®, DYTEK®, FRESHFX®, LYCRA®, PERFORMATM, POLARGUARD®, POLYSHIELD®, POLYCLEAR®, SOLARMAX®, STAINMASTER®, SUPPLEX®, SUPRIVA™, TACTEL®, TACTESSE®, TERATE®, TERATHANE® and THERMOLITE®. For more information, visit www.INVISTA.com.