"If You Plan to Succeed in the Restaurant Business, Perseverance Must be Your Middle Name," Says Restaurant Expert Howard Cannon
"Our society has shown great interest in making a dining experience like a short vacation," says Howard Cannon, CEO of Restaurant Consultants of America. "If you have new products or services to bring to the market, you may very well find consumers who will buy," he adds.
Chelsea, AL, June 28, 2012 --(PR.com)-- The restaurant and food-service marketplace has plenty of room for new and innovative concepts. "Our society has shown great interest in making a dining experience like a short vacation," says Howard Cannon, CEO of Restaurant Consultants of America. "If you have new products or services to bring to the market, you may very well find consumers who will buy," he adds. "Plus, if you bring old products and services to the market, but deliver them in a new way, you may find a niche in today’s competitive restaurant environment as well."
Having spent his life in the restaurant and hospitality industry, Mr. Cannon spends a lot of time coaching restaurant owners and those interested in entering the industry. His dedication to improving the overall quality of the industry is evident both in his one-on-one coaching as well as in his books and other publications. He says, "Regardless of the restaurant’s menu, category, or concept, if the establishment is competing near the top of its segment with great products and services, they will always have a chance of success." Statistics have shown that customers will frequent the restaurant that delivers the best products and services at the right price in a given market area. "If Bill’s restaurant is all that’s available, that’s the place people will spend their money," Cannon adds. "If they have two or three choices, they will spend their money at the place providing the best food and service at the fairest price. The restaurant business is a fun, competitive environment—if you’re great. And, you must be prepared to persevere."
Although the restaurant business is difficult, new people are always stepping into the industry wanting to compete. Some want to compete with the big boys, some want to compete with the mom ‘n pop places, some want to compete with new concepts, and some want to compete by improving on what has always been done, but they come in busloads ready to compete. The question that the wanna-be restaurant owner must answer is, whether or not they have what it takes to stand out from the crowd and succeed.
Mr. Cannon urges those who want to start a restaurant to research their concept, believe in themselves and their ideas, and look for funding – in that order. "Colonel Sanders spent seven years traveling the country selling his chicken out of the back of his station wagon before he found someone to fund his secret recipe. He didn’t care who said, 'No.' He knew the only right answer was, 'Yes!' If you don't have that kind of passion and belief in yourself and your ideas, it won't work."
Howard Cannon is a highly-recognized restaurant expert witness, consultant, analyst, and speaker. He is the author of The Complete Idiot’s Guide to Starting a Restaurant© - found in 76 countries around the globe. Mr. Cannon is the CEO of Restaurant Consultants of America and Restaurant Expert Witness, and can be reached at 800-300-5764 or via the web at RestaurantConsultantsOfAmerica.com or RestaurantExpertWitness.com.
Having spent his life in the restaurant and hospitality industry, Mr. Cannon spends a lot of time coaching restaurant owners and those interested in entering the industry. His dedication to improving the overall quality of the industry is evident both in his one-on-one coaching as well as in his books and other publications. He says, "Regardless of the restaurant’s menu, category, or concept, if the establishment is competing near the top of its segment with great products and services, they will always have a chance of success." Statistics have shown that customers will frequent the restaurant that delivers the best products and services at the right price in a given market area. "If Bill’s restaurant is all that’s available, that’s the place people will spend their money," Cannon adds. "If they have two or three choices, they will spend their money at the place providing the best food and service at the fairest price. The restaurant business is a fun, competitive environment—if you’re great. And, you must be prepared to persevere."
Although the restaurant business is difficult, new people are always stepping into the industry wanting to compete. Some want to compete with the big boys, some want to compete with the mom ‘n pop places, some want to compete with new concepts, and some want to compete by improving on what has always been done, but they come in busloads ready to compete. The question that the wanna-be restaurant owner must answer is, whether or not they have what it takes to stand out from the crowd and succeed.
Mr. Cannon urges those who want to start a restaurant to research their concept, believe in themselves and their ideas, and look for funding – in that order. "Colonel Sanders spent seven years traveling the country selling his chicken out of the back of his station wagon before he found someone to fund his secret recipe. He didn’t care who said, 'No.' He knew the only right answer was, 'Yes!' If you don't have that kind of passion and belief in yourself and your ideas, it won't work."
Howard Cannon is a highly-recognized restaurant expert witness, consultant, analyst, and speaker. He is the author of The Complete Idiot’s Guide to Starting a Restaurant© - found in 76 countries around the globe. Mr. Cannon is the CEO of Restaurant Consultants of America and Restaurant Expert Witness, and can be reached at 800-300-5764 or via the web at RestaurantConsultantsOfAmerica.com or RestaurantExpertWitness.com.
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Restaurant Consultants of America
Susan Wood
800-300-5764
www.RestaurantConsultantsOfAmerica.com
Susan Wood
800-300-5764
www.RestaurantConsultantsOfAmerica.com
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