Dubai, United Arab Emirates, June 29, 2012 --(PR.com
)-- The rapidly increasing number of Internet savvy users in the Middle East has led to a sudden boom in online shopping websites in the region. According to research by Euromonitor, customers in the region are predicted to spend a whopping $2.2 billion on internet shopping by 2016, which is double the figures of 2011.
Cashing in on this trend, Lemuda.com the new online luxury special store offers a unique format by allowing its fashion-conscious customers to match designer fashion accessories’ featured in the catalogue with highly discounted products from its time-limited special sales.
The special sales adopt a similar methodology to group-buying websites which offer a great discount for a limited time period, thus, encouraging customers to promptly purchase in order to not miss the deal. These special sales which run for 7 days from the two dedicated banner slots on the website’s homepage, offer a wide spectrum of products from renowned international and local brands at absolute bargains.
The categories on offer include men’s and women’s wear, kid’s wear and toys, home décor, beauty products, coupons, travel products and much more. These product categories which are up to 80% off are complementary to the online catalogue which primarily features designer woman’s accessories. At present, Lemuda’s special sales are visible to all the e-shoppers but will soon be a privilege for its registered members only.
In support of this one-of-a-kind model for an online shopping website, Federica Mazza, Creative Director at Lemuda.com said, “We have come up with this unique blend to offer our customers an exclusive differentiated service from other players in this market segment. The time-limited sales are a tried-and-tested attractive sale model and allow us to regularly offer our customers new brands, which are usually not available in the Middle East, at rock-bottom prices.”
LEMUDA.COM was launched in January 2012 and is quickly establishing itself as the new online luxury special store for the Middle East. Unlike any other online player in the sector, LEMUDA.COM offers a new format, allowing customers to match designer fashion accessories’ featured in the catalogue with highly discounted products from time-limited special sales. Just like the column of a fashion magazine, its newsletters feature key trends from the catwalk, handy style tips and outfit ideas. With refined packaging and express delivery to the entire GCC area, Egypt, Jordan, Lebanon, Syria and Turkey, LEMUDA.COM offers a completely safe-to-shop online retail environment with genuine designer products and high-quality service.