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Cherry-Roubaix and Michigan State Road Race Championship Deliver 3 Days of Action in a Resort Area for Athletes and Families

The 5th Annual Cherry-Roubaix and Michigan State Road Race Championship presented by Garan, Lucow, Miller is August 10-12, Traverse City. Family cycling and spectator events feature a waterfront, resort area. Traverse City is a popular cycling landscape, named as one of the world’s “Six Best Cities for a Bike Vacation” by Bicycling Magazine. National Geographic’s named Traverse City as one of ten global destinations in 2012 Best Summer Trips. Cherry-Roubaix info:

Traverse City, MI, July 01, 2012 --( Crossing every Cherry-Roubaix finish line since its inaugural year, Traverse City competitor and Einstein Race Team athlete Johanna Schmidt prioritizes the three-day August weekend on her family calendar. The 5th Annual Cherry-Roubaix and Michigan State Road Race Championship presented by Garan, Lucow, Miller takes place August 10-12 in Traverse City, and Schmidt praises the event’s family appeal.

“My husband, Ty, loves to ride his bike and was into racing when we met. After our first son was born, I used cycling to get back into shape and tried a couple of races. Like my husband, I was hooked by the competition and camaraderie, and our two sons have enjoyed growing up with the sport.” Since Cherry-Roubaix offers the Saturday Kids Ride in Old Town, the whole Schmidt family will participate in addition to being spectators. “Our eight-year-old is our road racer-rule follower and our five-year-old is our mountain biker-daredevil, so it’s great that three days of Cherry-Roubaix events indulge all of us on and off the bike.” Endorsed by the Michigan Bike Race Association in conjunction with USA Cycling, Cherry-Roubaix will again deliver three days of races, fun and satisfaction as well as newly added thrills of the USA Cycling sanctioned Prologue TT on Friday, August 10.

Schmidt, a physical therapist at Munson Community Health Center, has been cycling since 2005 and tackles fifteen road and mountain bike races annually. Still, Schmidt hasn’t always considered herself an athlete. "If I can race, anyone can race. At age 38, the fact that I can compete at a fairly high level tells you it's a pretty cool sport. I’m not afraid to try an attack a time or two, and I finish each race with no regrets. And ultimately, it’s that feeling across the finish line that keeps me competing.”

Schmidt also protects the family time that cycling provides, and although her favorite racing moment to-date was her son’s first big crit win in Mount Pleasant, Schmidt cultivates the everyday reward of cycling together as a family. “The casual, Wednesday night Grand Traverse Pie Company ‘Pie Ride’ in Traverse City is definitely a favorite for us.” So it’s no surprise that her favorite time of year is when her family packs up their Jetta for a 5 week vacation in Tucson where she can spend time shoulder-to-shoulder on the Arizona landscape with her favorite three guys, and they’re ready to go when they get there.

The Traverse City region continues to provide a popular cycling landscape for training and competition. Named in 2011 as one of the world’s “Six Best Cities for a Bike Vacation” by Bicycling Magazine, Traverse City was endorsed in their August, 2011 publicity. “Visit this northern Michigan city in August for the Cherry-Roubaix (with Euro-style cobbles), the Third Coast Bicycle Festival, and DALMAC, a huge multiday ride that passes through the area…With so many designated trails, cycling events, and an awesome climate, we can see why northern Michigan is getting some much-deserved recognition!”

Regarding that precious family time? Beyond cycling, Traverse City and the Grand Traverse area regularly surface among top-rated destinations for vacation value. National Geographic named Traverse City as one of ten global destinations in their 2012 Best Summer Trips:

Competitors and spectators appreciate fast-paced Cherry-Roubaix action with plenty of opportunity to relax on miles of pristine beaches, tour Leelanau or Old Mission Peninsula, take in a ball game, climb the sand dunes or unwind in a downtown movie theater after spending a few hours shopping and dining in charming Traverse City.

Cherry-Roubaix series is a three-day weekend event. The State Championship Road Race is on Sunday, August 12. The championship course begins and ends high atop Sugarloaf Resort in Cedar, Michigan.

The weekend thrills from the start as Old Mission Peninsula Time Trials delight spectators and challenge Cherry-Roubaix competitors on Friday, August 10. Excitement continues on August 11 with Saturday’s full day of competitive cycling that gets into gear with the morning Cherry-Roubaix Charity Ride to benefit Munson Healthcare Women’s Cancer Fund for cyclists of all levels. Following the benefit ride, the Cherry-Roubaix Old Town Criterium launches into high-energy action, where spectators and racers feel engaged in the incredible speed of athletes careening around cobblestone corners on a one mile course through the streets of Traverse City. Additional events including the Kids Ride and fun, unpredictable Cruiser Classic ensure all Cherry-Roubaix participants and audiences get the satisfaction they expect.

Sealing the weekend, on Sunday, August 12, the Michigan State Road Race Championship features the most challenging course in Michigan across gorgeous Leelanau County. This demanding race has earned its stripes as the most rigorous road race in the state, and as a result determines Michigan’s best of the best. Hills and turns of the of the old 1980’s State Road Race course are unforgiving, brought back to host and test racers from around the state.

From a world-class resort landscape to simple blue skies and fresh water, Cherry-Roubaix delivers an event for professional and amateur racers, cycling enthusiasts, volunteers and fans of all ages. Destination: Cherry-Roubaix. Put your hands up.

Find maps, a downloadable media kit and Cherry-Roubaix information at or call John Sohacki, Event Director at 231-342-2003, email:
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Wendy Nienhouse

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