Omaha, NE, July 04, 2012 --(PR.com
)-- Taxpayers in the Omaha area will soon have an easier time getting tax relief. Internal Tax Resolution, which specializes in tax settlement negotiation and assistance with back taxes for Omaha residents, has partnered with online marketing company Prospect Genius to improve its Web presence. The move will help Omaha-area locals find Internal Tax Resolution’s tax attorneys—and thus the answer to their tax problems—quickly and easily on the Internet.
In today’s digital age, more and more people are going online to find local businesses selling goods and services they need. According to a December 2011 survey conducted by the Pew Internet & American Life Project, 47% of American adult Internet users say they rely primarily on the Internet for information about local businesses. For Internal Tax Resolution, having an active, informative, and easy-to-locate Web site means being able to reach out to those prospective clients who would not learn about their business via another route.
Prospect Genius utilizes search engine optimization (SEO) marketing tactics. SEO involves focusing on targeted industry-specific and location-specific keywords to market a business in a particular geographic community. Going forward, Omaha-area taxpayers who query a major search engine such as Google, Bing, or Yahoo! using keywords such as “tax settlement Bellevue NE” and “back taxes assistance Glenwood Iowa” will be more likely to encounter Internal Tax Resolution among the top results. Studies have shown that sites in the top several search engine results receive the most traffic. That increased site traffic can translate into new clients for Internal Tax Resolution, as people learn more about what the business has to offer.
“Having a prominent, visible Web presence is key to remaining competitive in an industry such as tax resolution,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “As the number of people who search online for tax help grows each year, a business like Internal Tax Resolution needs a Web site that those Internet users can locate with ease. Prospect Genius is working to help Internal Tax Resolution bring much-needed tax relief to individuals and businesses in Omaha.”
Internal Tax Resolution’s tax attorneys boast more than 25 years solving local residents’ tax problems. The firm works with taxpayers and the IRS to negotiate tax settlements including installment agreements, offers in compromise, and penalty abatement.