St. Louis, MO, July 07, 2012 --(PR.com
)-- Philips announces that Gold Biotechnology, Inc., a supplier of molecular biology research chemicals based in St. Louis, MO, has become a certified Philips LED Horti Partner. Bart Saracino (Director of Marketing at GoldBio), Udo van Slooten (Director of Horticulture LED at Philips) and Erik Jansen (International Key Account Manager at Philips Horticulture LED) made the relationship official by signing the partnership contract and agreement in May 2012, in Eindhoven, the Netherlands.
This partnership allows GoldBio to expand its market reach beyond an already broad base of chemical reagent users, while providing Philips with a key avenue into the research market for its innovative LED products. GoldBio brings to the partnership a multitude of long-standing relationships with research institutions and universities that specialize in plant research and horticulture, in addition to extensive knowledge of the global research market. The goal of this partnership is to integrate Philips’ new technology into labs and growth chambers across North America.
Solid-state LED lighting offers a number of benefits to the horticulture industry, including increased yields, enabling earlier flowering, speeding up root growth/germination and enabling more economical use of space. LED lighting is also highly energy efficient, helping horticultural producers lower their electricity consumption, especially during high energy consumption periods.
Philips supports its partners in commercial projects and in field tests to find new light recipes for a wide variety crops and applications. This is possible thanks to trials made by greenhouses, researchers and Universities working together with plant physiologists from Philips. The innovative partnership program creates a knowledge base with a worldwide network, and it allows growers and researchers to work with a certified partner in their own region who is trained in engineering, light recipes and the methodology to create the best results. This unique cooperation among growers, partners, researchers and Philips guarantees the best possible light recipes for every growth situation.
For more information, contact:
Marjan Welvaarts, Global Marcom Manager Horticulture
Philips Horticultural Lighting, The Netherlands
Tel.: +31 (0)40 275 64 99
E-mail: firstname.lastname@example.org https://www.philips.com/horti
Bart Saracino, Director of Marketing
Gold Biotechnology, US
Tel.: +001 (0) 314.890.8778
More about Philips Lighting in Horticulture
As a world leader in lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Philips’ horticultural lighting solutions are based on years of experience and close co-operation with the horticultural world. Successful field tests with growers and breeders around the globe have given them unparalleled knowledge of the growth effects of lighting on different crops throughout their growth cycle. That knowledge has allowed Philips to create a unique approach to lighting with specific “light recipes” that can be tailored to meet the unique needs of your plants. Philips has conducted more than 100 field tests to determine the optimal spectrum for several crops and different grow conditions.
About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technology and design into people-centric solutions based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees, with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure.
News from Philips is located at www.philips.com/newscenter.
More about Gold Biotechnology, Inc.
Gold Biotechnology, Inc. was founded in 1986 by Dr. Paul Gold in an effort to provide researchers with high-quality reagents at a low price. A sustainable business model and unique relationships within the supply chain allow GoldBio to provide researchers and scientists with uniquely low prices while maintaining the highest quality in the industry. GoldBio.com now supplies more than 1,000 molecular and cell biology reagents to life and plant science researchers worldwide and has an active molecular biology research and development program.