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Netscribes, Inc.

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Smartphone Market in India is Driven by Youth Demand and Falling Prices of Smartphone Devices

Netscribes launches a report on the Smartphone Market in India 2012 covering a market with strong growth potential. It is a part of Netscribes’ Telecom and Consumer Electronics Series.

Mumbai, India, July 08, 2012 --( A Smartphone is a cellular phone with better, faster and enhanced operating abilities and performance which was earlier restricted to Personal Digital Assistant (PDA) and portable computers. Smartphones are rapidly replacing featurephones in India. With the number of vendors offering wide variety of smartphone devices, consumers are spoilt for choices with diverse features at different price. “Consumers in India backed by comfortable disposable income at hand are quickly swapping their featurephones with the latest smartphones. The falling prices of smartphones are further accelerating the adoption trend,” said Kalyan, Manager Product Development at Netscribes Inc.

The report begins with ‘Introduction’ section covering overview of smartphone which provides basic idea of the technology and brief details regarding the prime features of smartphones.

The ‘Smartphone Overview’ section elaborates global & domestic market state of smartphone business. It is accompanied by a plethora of qualitative and statistical information regarding the state of smartphone in major countries such as, smartphone shipments by various vendors and their market share and other related information. “Samsung, Nokia and RIM hold the majority of the smartphone market. While LG and Sony secured decent market share, Motorola’s performance in the first Quarter 2012 wasn’t impressive,” noted Kalyan.

It is followed by ‘Drivers & Challenges’ section elaborating the major furtherance & impediments for smartphones in India. Both the ‘drivers’ and ’challenges’ are equally stressed upon to provide clear idea regarding the probable obstacles and rewards in the line of business and help vendors take necessary measures. “Adoption in the rural and suburban market has significant effect on the overall smartphone penetration in India. While this is a challenge for the smartphone manufacturers, it also provides huge opportunity for the segment to grow in the country by multifold,” added Kalyan.

The report continues with ‘Market Opportunity’ section where potential application areas for smartphones in India are elaborated. Each of the opportunity areas are accompanied by statistical data for detailed analysis.

Next the recent developments and prominent trends in the market are illuminated under ‘Market Trends’ section.

In the ‘Smartphone Player Profiles’ section, the key smartphone manufacturers are profiled. The section begins with a feature-price trade-off matrix for smartphone players in the country. It continues with information such as corporate & business highlights covering operational & recent information regarding each company’s contact information, location, key product and service offerings and key contacts for each of the players. It also provides financial performance for a period of time including revenue and profit, key ratios, financial summary and key financial performance indicators. Key business segment and key geographic segment for each player are provided as well to provide further clear idea regarding the companies. It also consists of a prices and specifications table for the latest smartphone devices available in India.

The report concludes with the section ‘Strategic Recommendation’ which is derived after a comprehensive analysis of the market state & scope. It suggests key strategic moves which can help enhance and accelerate adoption of smartphones in India. “Price alone is not the selling point for smartphones, consumers in India demand value-for-money devices. While demand for premium smartphones will be there, the majority of the consumer would adopt devices with decent features at an affordable cost. Regional language support will help smartphone penetration in the rural areas,” said Kalyan.

For more details on the content of each report and ordering information please contact:

Contact Details
Tel: +91-33-4064-6214
Contact Information
Gaurav Kumar
+91 33 4064 6214

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