Brooklyn, NY, July 08, 2012 --(PR.com
)-- Pet Animal Welfare Society (PAWS) of Norwalk has been named the July 2012 beneficiary for Rescue Chocolate, the vegan chocolate company which donates 100% of its profits to various animal rescue organizations.
The 50-year-old non-profit animal organization runs a shelter for homeless or abused dogs and cats, and is responsible for placing hundreds of them per year in new adoptive homes.
PAWS was established in 1962 by Westport resident Betty Long. Today the group runs on the power of a small paid staff and a team of volunteers. Their activities include fundraising, kennel work, dog-walking, and educating the public about responsible pet care.
Rescue Chocolate founder, Sarah Gross, said PAWS is typical of the kinds of groups she partners with in an attempt to reduce the large number of animals euthanized each year. The Humane Society of the United States estimates the kill rate at 3-4 million.
Gross’ company offers a product line of kosher and vegan chocolate bars and truffles. Each flavor is named after an issue important in the animal rescue world. For example, there are bars called Peanut Butter Pit Bull, Pick Me! Pepper, Foster-iffic Peppermint, The Fix, and Mission Feral Fig.
Gross cautions that while sales ultimately benefit the animals, her chocolate products are only for human consumption.
The chocolate company was founded in January 2010. Products are sold in retail outlets around the country as well as online. To learn more about Rescue Chocolate or to order products benefiting PAWS, visit www.RescueChocolate.com. For more information on PAWS, visit www.pawsct.org.