St. Louis, MO, July 11, 2012 --(PR.com
)-- MensUnderwearStore.com is revolutionizing the way men think about and shop for underwear with the launch of an innovative “Shop by Fabric” feature, allowing customers to search for underwear, swimwear and loungewear by preferred fabric content for the first time.
“For too long, men have only focused on fit when shopping for underwear,” said Mike Russina, co-owner of MensUnderwearStore.com. “They need to realize a product’s fabric content actually plays a big role in not only the fit of the underwear but its overall comfort level and functionality as well.”
“While your cotton boxers may be great for a day at the office, a nylon-based boxer brief will keep you cool and provide better support when you hit the gym,” said Russina. “Different fabrics serve different functions; don’t be afraid to change your underwear more than once a day.”
MensUnderwearStore.com’s original “Shop by Fabric” feature tailors customer searches to better match products with individual shoppers by categorizing products by 14 fabrics and fabric blends, allowing shoppers to easily navigate through over 3,700 products based on preferred fabric content.
Once a fabric is selected in the “Shop by Fabric” feature, shoppers on MensUnderwearStore.com can narrow their searches even further with additional filters including designer, size, style and color, enhancing convenience and overall ease of use.
“Our team continuously works to develop new features designed to improve the customer experience and relevant product discovery,” said Russina. “Making shopping at MensUnderwearStore.com both convenient and enjoyable has always been our top priority.”
Founded in 1999, the family-run MensUnderwearStore.com prides itself on consistently providing men with the most compelling designer underwear, loungewear, swimwear and athletic fashions available with its thorough, responsive and personal customer service, including free shipping on all U.S. orders, fast order processing and Boxer Bucks®, a free rewards program saving customers 10 percent.
For more information, please contact Erin Meyer at firstname.lastname@example.org.