Charlotte, NC, July 11, 2012 --(PR.com
)-- Digital marketing and the digital marketing agency are experienced, professional people with companies that you can leverage to excel in growing a brand through web, social and digital marketing channels.
“The Idea People are helping lead the Charlotte marketplace toward digital marketing success stories literally one company at a time,” said Jay Joyce, president of The Idea People. “As the digital landscapes of the web, social media, content delivery, software integration and e-commerce advance, forward-thinking digital companies like ours are helping business clients figure out these new channels and develop programs to address them.”
Digital marketing is an all-encompassing term that involves everything "marketing" plus everything "digital." “We are seeing new clients coming to us seeking technology and marketing resources that are way past where in-house staff can succeed,” adds Joyce. “Reaching out to a digital agency like ours is a natural evolution for companies that are increasingly running into competitive online marketplaces and unfamiliar situations.”
Digital Marketing Agency Benefits
Advanced resources. Specialized in-house resources that either combine or address separately challenges like web design, social marketing strategies, custom content development, PR distribution, desktop and mobile/tablet applications, SEO and On-Page optimization, and creation of vertical web marketplaces.
Creating digital strategies. The web opens so many digital channels and marketplaces where a company can spend time and resources. Which ones are right? Which ones are missing? Which channels are wrong? The digital marketing agency can create a custom digital strategy that makes sense in helping a company prioritize a digital marketing investment.
Increased focus on a special area. A digital agency can take responsibility for larger or untapped marketing channels that a company's in-house staff can’t focus on or can’t devote enough time to. The agency's internal resources can “dive deep” into creating custom content, advanced web design, mobile and tablet App design, PPC, the “New SEO,” and other specialized and important areas.
New technologies and strategies. A digital agency thrives on helping clients adopt early technologies that can maximize existing digital channels or open up new digital marketplaces. Agencies have the technology, but also have the staff, the resources, and the momentum to move a company forward into new digital channels.
Blend traditional marketing with new digital marketplaces. Digital agencies have experience with traditional marketing programs and principles while blending them into new digital marketplaces and channels. Customers still respond to appropriate messages, features and benefits. New digital marketplaces and channels gives a company's customers different and enjoyable avenues for experiencing a brand on their terms. Digital agencies deliver marketing messages through digital marketplaces while maintaining traditional marketing values that are important to company missions and purposes.
“Above and beyond these benefits, we are held accountable for impact and on-going results,” said Joyce. “As a digital agency in Charlotte, we provide an advanced level of marketing and digital resources that most companies cannot provide on their own.”
Please contact Jay Joyce with The Idea People at 704-398-4437 or email Jay to discover more benefits on how a resource of digital marketing assets and services can help a company expand and keep ahead of marketplace competition.