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Vinimaya, Inc.

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Vinimaya Marketplace Technology™ Version 6.0 Now Available

Vinimaya announced the availability of Vinimaya vMarketplace Version 6.0.

Cincinnati, OH, July 12, 2012 --( Vinimaya, Inc. (, Vinimaya, the provider of the leading Purchase Decision Optimization (PDO) SaaS offering, announced the availability of Vinimaya vMarketplace Version 6.0.

Vinimaya 6.0 is a revolutionary approach to search, utilizing intelligent pattern matching algorithms to guide corporate shoppers to appropriate suppliers, optimizing their buying choices. With the simplest User Interface in the market, Vinimaya 6.0 leverages its patented federated search capabilities, dynamic web content access, and catalog management tools into a single, simple search box. The Vinimaya vMarketplace is accessible from within any existing e-Procurement system and eliminates the delays, technical challenges, and costs of managing numerous locally hosted supplier catalogs or individual website punch-outs.

“Vinimaya 6.0 is a significant leap forward in terms of user experience, but not just as it relates to the cleanliness of the user interface,” added Alan Ackroyd, Vice President of Technology, “We have reduced the steps required for the users to find and select what they need via our intelligent supplier selection, driving efficiency into the process. We have also made significant improvements to search performance, optimizing our search agents to return the right results in the shortest possible time from punchout suppliers. This results in a better purchase decision, requiring fewer steps and taking less time… which is just what our clients are looking for from Vinimaya.”

“Search is the application, and Vinimaya 6.0 represents the next step in a revolution in corporate eProcurement,” said John Hutchinson, President, Vinimaya, Inc. “Everything starts with the search experience of the shopper, and Vinimaya puts the vMarketplace search experience in the center of our R&D efforts. It is this focus that allows Vinimaya customers to influence shopper behavior, optimize decisions, and save money. We provide the tools and support needed to for Procurement leaders to take their e-Procurement performance to the next level.”

About Vinimaya
Vinimaya, Inc. is a privately held software solutions company that provides innovative eProcurement Catalog and B2B Shopping solutions for both buyers and suppliers based on their patent-pending Vinimaya vMarketplace™ platform. Vinimaya’s Purchase Decision Optimization (PDO) products are seamlessly integrated with systems from Oracle, SAP, PeopleSoft, Ariba, JD Edwards, Coupa and iValua among others and are used by global companies such as 3M, Alcoa, Siemens, Agilent Technologies, Corning Inc, McDonald’s and Cricket Communications. Vinimaya is a Vora Group company with offices in Cincinnati and Bangalore, India. For more information please visit or call 888-618-8634.
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Vinimaya, Inc.
Shelby Kaylor

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