Overland Park, KS, July 12, 2012 --(PR.com
)-- Kansas City-area home- and business owners can look forward to a clean, hassle-free future, thanks to a new partnership between locally owned cleaning service A Touch of Class Cleaning and online marketing firm Prospect Genius. With Prospect Genius’s help, A Touch of Class Cleaning is making its Web presence more visible and accessible to prospective customers. Going forward, finding A Touch of Class Cleaning on the Web will be a matter of conducting a simple Internet search.
According to data posted by the Pew Internet & American Life Project in March 2012, 73% of Americans use search engines to find information online. On any given day, up to 59% of Americans use a search engine. Given those numbers, it’s clear that a local, small business like A Touch of Class Cleaning needs a prominent and easy-to-find Web site to stay competitive and bring in customers who rely on the Internet to learn about area service providers. If the company’s Web site doesn’t rank highly on a relevant search engine results page, A Touch of Class Cleaning runs the risk of losing out on new business.
Prospect Genius utilizes search engine optimization (SEO) to improve small business Web sites’ search engine rankings. In A Touch of Class Cleaning’s case, the goal is for Kansas City residents who query a major search engine such as Google, Bing, or Yahoo! using keywords like “housekeeping help,” “office cleaning,” and “professional carpet cleaning” to be presented with A Touch of Class Cleaning among the top results. Studies have shown that sites in the top two or three search engine results get the most traffic following the search.
“In today’s digital age, a small business like A Touch of Class Cleaning has to have a strong Web presence in order for prospective customers to find it in a sea of related businesses,” explains Matt Gallo, a senior Internet marketing professional for Prospect Genius. “By improving A Touch of Class Cleaning’s Web site content and visibility, we’re helping to market the company to area residents who search the Internet when they need a qualified cleaning service.”
A Touch of Class Cleaning, founded in 2007, provides housekeeping, office cleaning, carpet cleaning, and other cleaning services for Kansas City-area homes and workplaces. The company prides itself on offering speedy services at some of the lowest prices in town.