Guttenberg, NJ, July 12, 2012 --(PR.com
)-- Sources at Quadrant Two PR today announced the acquisition of Aqueous Beverages as the agencies latest IR client.
Aqueous Beverages, LLC is the brainchild of CEO, entrepreneur and consumer products marketing extraordinaire Joseph Paniagua. “For over 20 years I have assisted clients in positioning their new and existing brand in stores throughout the United States, creating push and pull programs and securing promotion opportunities to enhance the brands exposure locally and nationally. Aqueous, a naturally fruit flavored enhanced water based beverage with no preservatives, no sugars and zero calories. It’s been an idea, which has taken the last twelve months to create; featuring the perfect formulas for each flavor, the right packaging and a collective partnership comprised of skilled professionals, each leaders in their respective arenas of expertise within the beverage industry, manufacturing, advertising, marketing and product distribution. This brand and its waters are a benefit for a society struggling with sugar addiction, obesity, diabetes and heart disease, you and old,” said Joseph Paniagua.
“Given our intense study into the enhanced flavored beverage market and the current political climate aimed at stopping obesity and diabetes, we feel that the time is right to enter this market. We have our team, formulas, trademarks, FDA approvals, packaging and branding in place and ready to go,” added Joseph Paniagua.
Aqueous will launch with its first flagship line of five (5) of the nine (9) natural fruit flavored enhanced waters flavors in the late third and early fourth quarters of 2012. Each flavor has been developed from fruits that originate from five continents and offer their own unique health benefits. Flavors and benefits are made available for review and sampling in further discussion to protect the brand.
“Aqueous will be sold to retailers and wholesalers with a competitive retail price for a 16-ounce bottle vary between $1.50 and $1.75, slightly comparable to our closest competitors, which usually sell for $1.75 to $1.99. In food service accounts we have seen the price range from $2.00 to $2.27,” Mr. Paniagua concluded.
The core management team assembled by Joseph Paniagua is comprised of skilled professionals in their respective arenas expertise within the beverage industry, advertising, marketing and product distribution arenas: Richard Amundsen, 25 years at Coca Cola; Hector Elizalde, 30 years at Pepsi Cola; Gabriel Solamoa, 30 years in beverage Manufacturing in Brazil and recent sale of Del Valle and Viva Brazil to Coca Cola; Tony Elejalde, 30 years of Consumer promotions and media for AT&T, Coca-Cola, American Airlines, Lever Brothers (18 brands), Thomas J. Lipton (11 brands), Quaker Oats, Phillip Morris - Miller Brewing Company and Nabisco - Biscuit Division; John Mas, 25 years in marketing and brand advertising; Ray Garcia, 20 years in brand and packaging design and advertising design.
Q2PR is a national PR agency with practice capabilities in the areas of media relations, investor relations, and media training; in addition to its award winning Latino and multicultural corporate communications practice; where Q2PR has developed the longest and most extensive track record in the entire niche of the PR industry. This includes comparisons to all global holding company agencies, domestic US independents, and PR departments owned or operated by the Top 25 US Hispanic ad agencies.
For queries from the press and interested principals only: please contact JM de Jesús at Quadrant Two PR at JM@Q2PR.com or via telephone at (646) 234-7196.