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Innovation Direct, Inc.

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Innovation Direct™ to Lead Marketing Campaign for Bassuk Refrigerator/Freezer/Heaterator Invention

Miami, FL, July 15, 2012 --( An innovative new product designed to bring unprecedented convenience and functionality to an appliance found in every home, the Bassuk Refrigerator/Freezer/Heaterator, has been developed by Glenn Bassuk of Fort Wayne, Indiana. The invention's unique design enables its users to save considerable time when determining what items are inside an appliance, since there is no need to open and close a front door to be able to see.

Refrigerators and freezers are two of the most indispensable appliances in existence. Although they both serve vital and essential functions with regards to food storage and preservation, they also consume a great deal of energy in the process of doing so. This is often exacerbated by the fact that they must constantly be opened and closed in order to access the contents within them.

In an effort to address these types of issues, the Bassuk Refrigerator/Freezer/Heaterator has been developed. The product will provide a considerable savings with respect to energy bills by eliminating the need to constantly open and close a front refrigerator door, which releases cold air and allows warm air in. Additionally, the Bassuk Refrigerator/Freezer/Heaterator will provide the user with control over several functions with the simple touch of a button. It offers the full array of functionality that a conventional model of the product does, including the ability to chill, freeze, or warm items. The Bassuk Refrigerator/Freezer/Heaterator will also be competitively priced, adding to its appeal.

The Bassuk Refrigerator/Freezer/Heaterator is also the subject of Utility Patent # 5,664,435 with the United States Patent and Trademark Office.

Mr. Bassuk now seeks a third party licensee to manufacture, market, and distribute the product for him under a royalty agreement. Potential licensees in the appliances industry are currently being targeted as candidates to commercialize Bassuk Refrigerator/Freezer/Heaterator on a worldwide basis.

In April 2012, Mr. Bassuk contracted Miami, Florida-based product management services leader Innovation Direct™ to represent the Bassuk Refrigerator/Freezer/Heaterator to potential licensees for a 2 year period. Innovation Direct™ obtains the maximum amount of exposure for the products that it represents through its unique and patented licensing methodology and its participation in multiple and diverse industry-leading trade shows each year. Exhibits that Innovation Direct™ has attended in recent years include the SHOT Show, the International Home and Housewares Show, the National Hardware Show, Licensing International, the SEMA and AAPEX Shows and the ERA D2C Convention.

Potential licensees interested in obtaining more information about Bassuk Refrigerator/Freezer/Heaterator and discussing licensing opportunities with respect to the product can contact the Manufacturer Response Department of Innovation Direct™ at (877) 991-0909 ext. 4285 or at
Contact Information
Innovation Direct, Inc.
Juan C. Blanco
305-255-3662, ext. 2231

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