Snohomish, WA, July 15, 2012 --(PR.com
)-- Home- and business owners in the Seattle and Snohomish areas will soon be able to find a qualified appliance repair technician online with ease. Thanks to a new partnership with Internet marketing firm Prospect Genius, locally owned company Pesky Appliance Repair is making its Web site more accessible and visible to area residents who need refrigerator repair, washer/dryer repair, and other appliance repair services. By making the business easier to locate via an online search, Pesky Appliance Repair hopes to broaden its customer base in Seattle and the surrounding region.
According to a survey conducted by the Pew Internet & American Life Project in February 2012, 73% of Americans use search engines to find information they need online. On any given day, up to 59% of adult Internet users visit a search engine. That’s why it’s vital for a small business like Pesky Appliance Repair to have a Web site that shows up prominently on a search engine results page. Studies have shown that sites in the top listings get the most clicks, whereas sites further down the page or several pages back are often ignored. As a result, local companies not only need to ensure their sites appear on search results pages, but that they also appear as highly placed as possible.
To market small businesses online in their local communities, Prospect Genius utilizes search engine optimization (SEO) to boost sites’ search engine rankings. Going forward, when Seattle-area residents look on a major search engine such as Google, Bing, or Yahoo! using location- and industry-specific keywords like “refrigerator repair Seattle” or “dishwasher repair Snohomish,” they’ll be more likely to encounter Pesky Appliance Repair among the top results. Being more visible on relevant search engine results pages can help Pesky Appliance Repair grow as a business and better serve its community.
“In today’s digital age, family-owned and locally operated businesses need an active, informative, and easy-to-find Web site in order to remain competitive in their industry,” states Matt Gallo, a senior Internet marketing specialist for Prospect Genius. “National chain retailers and providers of appliance repair services are using their Web sites to attract new customers, and Prospect Genius helps small businesses like Pesky Appliance Repair do the same thing.”
Pesky Appliance Repair's technicians have been Seattle’s answer for appliance repair for 31 years. The company specializes in dishwasher repair, washer/dryer repair, oven repair, and other appliance repairs and installation.