Appliance Repair Pro in Baltimore, MD, Hires Online Marketing Firm to Reach out to Locals on the Web

Baltimore, MD, July 15, 2012 --(PR.com)-- For residential and commercial appliance owners in the Baltimore area, the process of finding a qualified appliance repair technician online is about to get a whole lot easier. Locally owned company Expert Appliance Repair has teamed up with SEO marketing firm Prospect Genius in an effort to make its Web site more visible and accessible to area residents seeking appliance repair services. Expert Appliance Repair’s owner hopes that the partnership will help him provide even better service to home- and business owners in his community.

Prospect Genius uses search engine optimization, or SEO, to boost Web sites’ search engine rankings. According to a study conducted by the Pew Internet & American Life Project, on any given day up to 59% of American adult Internet users turn to search engines to find information on the Web. With Prospect Genius’s help, Expert Appliance Repair will appear higher on a search engine results page for searches related to Baltimore-area appliance repair. For instance, a query on Yahoo!, Bing, or Google featuring keywords like “refrigerator repair Laurel MD” and “washer/dryer repair Towson” will now be more likely to lead searchers to Expert Appliance Repair’s Web site.

Prospect Genius focuses its marketing tactics on the local service area, helping small businesses stand out in a sea of national chains and other local service providers. With more and more people going online for information about products and services they need, like refrigerator repair, it’s vital for Expert Appliance Repair and businesses like it to present an easy-to-locate Web site to the public.

“An increase in Web traffic can lead to an increase in new customers,” explains Matt Gallo, a senior Internet marketer for Prospect Genius. “By boosting Expert Appliance Repair’s Web visibility and accessibility, we’re introducing Baltimore-area residents to a business they might not have found through another medium. From there, Expert Appliance Repair can convince site visitors that it’s the best company for the job.”

Expert Appliance Repair is proud to provide professional, reliable, and affordable appliance repair services in and around Baltimore. The business specializes in refrigerator, dishwasher, oven, and washer/dryer repair.