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Cherry-Roubaix and Michigan State Road Race Championship Bring Challenge and Satisfaction to the Most Popular Northern Michigan Destination

The 5th Annual Cherry-Roubaix and Michigan State Road Race Championship presented by Garan, Lucow, Miller is August 10-12, Traverse City. Family cycling and spectator events feature a waterfront, resort area. Traverse City is a popular cycling landscape, named as one of the world’s “Six Best Cities for a Bike Vacation” by Bicycling Magazine. National Geographic’s named Traverse City as one of ten global destinations in 2012 Best Summer Trips. Cherry-Roubaix info:

Traverse City, MI, July 15, 2012 --( Did the best road race course in Michigan just get better? The 5th Annual Cherry-Roubaix and Michigan State Road Race Championship presented by Garan, Lucow, Miller takes place August 10-12 in Traverse City. New in 2012, Tim Barrons, Cherry-Roubaix Board of Directors, announces an exciting modification to the 2011 course. “As it was in the 1980s, Cherry-Roubaix moved the Michigan State Road Race Championship start and finish back to the top of Sugarloaf Mountain. In addition, we have added extra distance so that each lap of the course has almost doubled in length from previous years. These changes were done for many reasons, but the ultimate goal was to put together a course with the best terrain in our area for your Michigan State Road Race Championship!”

In June of this year, a few Hagerty race team cyclists shot a helmet cam video of the course. Watch the video on the Cherry-Roubaix web site here:

Michigan Bike Race Association in conjunction with USA Cycling wholeheartedly stamps Cherry-Roubaix with approval for three days of races, family participation opportunities and full-on fun. New thrills include the USA Cycling sanctioned Prologue Time Trials on Friday, August 10 along the Old Mission Peninsula shoreline.

The Traverse City region provides a list of options for competitors and spectators to appreciate fast-paced Cherry-Roubaix action, indulge as a participant or spectator, or simply relax on miles of pristine beaches. Neighboring Leelanau Peninsula includes the globally recognized Sleeping Bear Sand Dunes National Lakeshore, recognized in 2011as ABC Good Morning America’s Most Beautiful Place in America Other area highlights include miles of sandy beaches and pristine shoreline, inland lakes and rivers, and downtown Traverse City’s vibrant shopping and dining destination. Traverse City is also home of the 96 year old State Theater that anchors the Traverse City Film Festival, growing to be one of the top summer attractions in the state of Michigan

Three days of family fun and cycling excitement round out Cherry-Roubaix on August 10-12, 2012. Cherry-Roubaix Old Mission Peninsula Time Trials launch high energy from Bower’s Harbor Park on Friday, August 10. Energy continues on August 11 with Saturday’s full day of cycling beginning with the morning Cherry-Roubaix Charity Ride to benefit Munson Healthcare Women’s Cancer Fund for cyclists of all levels. Following the benefit ride, the Cherry-Roubaix Old Town Criterium launches into high speed action as spectators and racers feel the incredible speed of athletes careening around cobblestone corners on a one mile course through the streets of Traverse City. Saturday events include the Kids Ride and silly, unpredictable Cruiser Classic. Cherry-Roubaix participants and audiences feel entertained and satisfied by these all-out fun events. Also on Saturday, Grand Traverse Pie Company Village in Old Town provides spectators and athletes with pie, information about the latest cycling trends and opportunities to capture added relaxed fun.

Sunday, August 12 caps three days of cycling excitement with the Michigan State Road Race Championship. Features include the most challenging course in Michigan and rolling hills of gorgeous Leelanau County along Lake Michigan. Coined the most rigorous road race in the state, the challenge determines Michigan’s champions. Hills and turns of the of the old 1980’s State Road Race course host and test racers from around the state.

From a world-class resort landscape to simple blue skies and fresh water, Cherry-Roubaix delivers an event for professional and amateur racers, cycling enthusiasts, volunteers and fans of all ages. Destination: Cherry-Roubaix. Put your hands up.

Find maps, a downloadable media kit and Cherry-Roubaix information at or call John Sohacki, Event Director at 231-342-2003, email:
Contact Information
Wendy Nienhouse

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