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Ross-Simons Jewelers Features Designer Kelly Dooley in Jewelry Fashion Series

Kelly Dooley, the mastermind behind the wildly successful BodyRock Sport line, teams up with Ross-Simons in an innovative style tutorial. The just-released fashion video shows viewers creative ways to accessorize with fashion-forward jewelry. “We feel very fortunate to have Kelly Dooley as our newest fashion stylist,” states Darrell Ross, President and CEO of Ross-Simons. “Kelly offers a fresh, modern approach to dressing. Her style is bold yet totally wearable."

Cranston, RI, July 18, 2012 --( Rock in Style

Kelly created BodyRock Sport to provide women with “edgy” activewear items that fuse fitness, fashion and functionality. “Fashion is all about having the confidence to wear different looks,” explains Kelly. “You want to walk into a room and electrify it with your confidence. Personal style is really about creating your own special look.” Kelly’s style advice: “just be yourself.”

Versatile jewelry is a must-have for today’s busy women. Here, from Ross-Simons, are trendy yet affordable pieces that work day-to-night, along with expert style advice from Kelly Dooley.

Updated Classics:
It’s entirely possible to look professional and stylish at the same time. Choose jewelry with an edge. “To me, a plain white shirt is a fashion crime,” exclaims Kelly. “It’s just so boring.” Kelly’s personal style tips: Spruce up basic clothing items by layering long strands of pearl necklaces. In fact, black cultured pearls are beautiful against the stark white of the shirt. Pair with a gorgeous pair of sapphire and diamond earrings for a look that’s avant-garde yet still appropriate for the office.

Natural Brilliance:
Women can make a strong fashion statement at work without indulging in a rainbow of bright colors. Consider iridescent gray pearls or quartz earrings with a natural micro-pave trim. Together the earrings and pearls work to create urban chic. “It’s bold, but certainly not gaudy,” explains Kelly. “The key is not to look overdone.” Kelly’s personal style tip: wear the necklace as a bracelet by doubling it over a few times. According to Kelly, this combination will definitely “add some pep to your step.”

Colorful Gemstones:
The appeal of gemstone jewels has never been greater, especially vivid blue-green hues. “Turquoise is one of those colors that looks beautiful on just about everyone,” explains Dooley. Kelly’s personal style tips: wear a vibrant turquoise, gold and white bead necklace with a simple white shirt. The contrast is simply stunning. Add vibrant colored free-form multi-gem station bangle bracelets. The stones that “pop” with color: purple amethyst, garnet, smoky quartz and green amethyst. As Kelly concludes, “Fashion is all about taking risks, but above all, fashion should be fun.”

Attention Getting Tips

To view Kelly Dooley’s style tips, go to the Ross-Simons social hub at Next in the Jewelry Fashion Series: apparel designer Catherine Andreozzi, Phillip Bloch and Deborah Norville. For the very latest fashion offerings at incredible price points, please visit the Ross-Simons website at

About Ross-Simons
As America's favorite jeweler for 60 years, Ross-Simons has provided exceptional service and delivered fabulous jewelry to over 4 million satisfied customers. With designer jewelry collections straight from the runway, Ross-Simons has dazzled generations of families with its amazing selection and great prices.
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