Fort Mill, SC, July 19, 2012 --(PR.com
)-- Inbound Play is a new inbound marketing blog that focuses on B2B type businesses. In today’s market, Businesses are finding out they are struggling with outbound marketing. This marketing model, which often involves placing advertisements on traditional marketing channels such as newspapers, magazines, websites and television, is usually too expensive for business owners to maintain, and can be seen as intrusive and annoying for people to take seriously.
Inbound marketing drastically changes the way businesses promote their products and services. Its strength lies with the way it attracts customers; instead of actively seeking out people -like in the case of outbound marketing- inbound marketing makes people come to you, on their own terms. This is done by providing engaging, entertaining and informative content, and making the communication process with customers an interactive, two-way affair.
The inbound marketing model works great especially when coupled with B2B (business-to-business) transactions. Since B2B involves larger orders than B2C (business-to-consumers), the capacity for generating a huge return on investment is very high.
Inbound Play can help your business get off with a good start. This blog showcases what inbound marketing can do for your company; it also acts as handy guide to help you on your way to marketing success.
Want to learn more about inbound marketing? Just head on over to Inbound Play. http://inboundplay.com
Guest articles are accepted.