Ann Arbor, MI, July 20, 2012 --(PR.com
)-- When Social Media Agency Ingenex wanted to boost the presence of their client OSRAM Opto Semiconductors at LIGHTFAIR International, they created Lisa At Lightfair, a personable character for audiences to interact with online. LIGHTFAIR International is one of the lighting industry’s most important annual trade shows, and OSRAM Opto Semiconductors wanted to engage customers and create buzz around their products.
Lisa At Lightfair dominated social media, earned a top SEO ranking, and generated high levels of traffic for the OSRAM booth.
Ingenex created the @LisaAtLightfair Twitter account to promote the contortionist's performances at the OSRAM booth and as the primary means of interacting with web audiences. Tweets started five weeks before LIGHTFAIR, and aimed to build audience anticipation for the performances promoting the OLSON Square. The tweets continued throughout LIGHTFAIR, promoting not only Lisa’s contortionist act but also OSRAM Opto Semiconductors’ product and different events at the fair. Creating connections through @replies to other Twitter users at LIGHTFAIR raised the profile of @LisaAtLightfair and created buzz around her performances.
“Our approach to generating more traffic for OSRAM was simple: engage the audience,” Ingenex CEO Derek Mehraban said. “Lisa’s performances are an amazing spectacle, but her audience engagement through Twitter and other social media were what really made a splash at LIGHTFAIR.”
The @LisaAtLightfair Twitter account was also highly integrated with Instagram, Foursquare and Storify. Lisa shared photos from Instagram, and used Foursquare to connect with the web audience based on location, all while creating a compelling narrative of her adventures using Storify.
"Booth traffic was up, and social engagement for LIGHTFAIR 2012 was driven by the phenomenal @LisaAtLightfair efforts via Twitter, Foursquare, Storify, and Instagram delivered by the Ingenex Digital team,” OSRAM Opto Semiconductor’s Marketing Communications Manager Kate Cleveland said. “The Lisa At Lightfair campaign enhanced our presence at LIGHTFAIR 2012, thanks to the great support from our digital marketing agency and the social media experts at Ingenex Digital."
To learn more about the @LisaAtLightfair campaign, check out Ingenex’s social media case study at http://ingenexdigital.com/case-studies/social-media-case-study-lisa-lightfair-osram-opto-semiconductors.
About Ingenex Digital
Digital Marketing and Social Media Agency Ingenex Digital Marketing has been delivering a full suite of digital marketing services since 2006 including Interactive Branding, web site design, search engine optimization (SEO), pay-per-click management (PPC), optimized public relations, social media marketing, email marketing, web-driven event marketing, podcasting and blogging. To learn how Ingenex can help you connect with your customers, visit us at http://ingenexdigital.com or give us a call at 1-855-INGENEX (855-464-3639).