New York, NY, July 21, 2012 --(PR.com
)-- An Internet marketing campaign recently initiated by one of the oldest refrigerator repair and installation services in New York City will be making online access easier for potential customers. All Boro Refrigeration Inc. has joined forces with SEO leader Prospect Genius to enable the public to find its refrigerator installation and repair services with less effort and time. As a result, people in NYC needing either a new refrigerator installed or an old one fixed will have more immediate access to the 50-year-old local refrigerator/ice maker repair company.
On a typical day, 28% of American adult Internet users are looking online for information about a service or product they're thinking about purchasing, according to statistics released by the Pew Research Center. With that kind of daily Internet activity taking place, Elizabeth Cuomo, owner of All Boro Refrigeration Inc., wanted to make sure her family's installation and repair company was maximizing its exposure on the Web. With the help of Prospect Genius, a concerted search engine optimization program was launched to achieve that goal. The objective is to ensure that New York City residents who are turning to search engines to find help with Frigidaire refrigerator problems or GE refrigerator repair would be more likely to encounter All Boro Refrigeration Inc. on the Web.
The Prospect Genius program works to raise the prominence of All Boro Refrigeration Inc. on the Internet by helping its Web site appear higher in search engine results for phrases like "refrigerator installation" and "refrigerator repair." As Matt Gallo, a spokesman for Prospect Genius, explains, "Search engine visibility makes all the difference to businesses and consumers in today's competitive Internet marketplace. In addition to helping All Boro Refrigeration Inc. get found on the Web by potential customers, we're also helping more Internet searchers become aware of the company's refrigerator repair services. Fast and easy online access is important to many NYC refrigerator owners, especially when emergency repair services are needed."
All Boro Refrigeration Inc. provides the five boroughs of New York City with installation and refrigerator repair services. Established in 1962 to provide high-quality and reasonably priced refrigerator repairs, All Boro Refrigeration Inc. fixes and installs a variety of brands, including Sub-Zero, GE, Amana, Traulsen, Jenn Air, Frigidaire, Maytag, Kenmore, and Thermador.