New York, NY, July 22, 2012 --(PR.com
)-- Digital entertainment and multimedia company MMI Broadcasting today launched iLight Concert, an application that introduces a new way of engaging a concert audience in the event they are attending.
By utilizing high efficiency peer to peer connectivity together with cloud technology, iLight Concert enables the production and delivery of live and predesigned light sequences, displayed by members of the audience with their mobile devices.
As developments in technology have changed the way audiences behave and interact in live events, MMI Broadcasting's new application enables audience participation through mobile phone technology.
"People want to participate now more than ever. They want to do more than just buy a T-shirt or share photos and video clips online. They want to show their love to the artist right there, at the concert and what is a better and more unique way than being apart of the lighting system of the venue?" says Teemu, CEO/Founder at MMI Broadcasting.
The idea is to use your mobile device to create various patterns and sequences with multiple options for different colors and shapes, and do it simultaneously with other members of the audience to create various light effects within the audience. iLight concert brings audience participation to new level; you can now experience your own participation in the event by watching yourself create light sequences on the jumbotron. iLight Concert is available for iPhone, iPod Touch and Android. Ilight Concert can also be extended with existing concert lighting equipment and an industry standard light controller.
About MMI Broadcasting
MMI Broadcasting LLC is a New York-based digital entertainment and media company specializing in creating products and services that comply with the latest developments in media technology and digital media. The company holds multiple patent pending for its innovative products which include a personalized media delivery platform MMI-Radio and a multimedia touch advertisement system.
Contact: Teemu Airamu