Shelter Island, NY, July 22, 2012 --(PR.com
)-- Southampton home- and business owners who need basement waterproofing, mold remediation, and other wet basement services will soon have an easier time finding a company to tackle the job. As a result of a new partnership with local online marketing company Prospect Genius, locally owned and operated basement contractor Mildew Busters is improving its Web visibility and accessibility. The design is for area residents who search online for the services Mildew Busters offers to encounter the company’s contact information and offerings without any additional searching or hassle.
In today’s digital world, a locally owned small business needs a prominent Web presence in order to remain competitive in its industry. According to a survey conducted by the Pew Internet & American Life Project in December 2011, approximately 47% of American adult Internet users rely primarily on online resources to learn about businesses and services in their local area. By taking steps to improve its Web presence, Mildew Busters is more effectively marketing its services to those local consumers who wouldn’t learn about the business through another medium.
Prospect Genius leverages search engine optimization (SEO) as a marketing tactic to promote businesses online. By incorporating industry- and location-specific keywords into Mildew Busters’ Web site content and employing other SEO strategies, Prospect Genius hopes to direct traffic to Mildew Busters’ site. Going forward, when Southampton-region residents look for keywords such as “wet basement Shelter Island NY” and “basement contractor Sag Harbor” on a major search engine such as Bing, Google, or Yahoo!, they’ll be much more likely to be presented with Mildew Busters among the top search results.
“Studies have shown that the top two or three search engine results get the most click-throughs,” states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. “Once people visit Mildew Busters’ Web site, they can see what the business has to offer: expert services from technicians with 31 years of experience. Once we get people to Mildew Busters’ site, the company’s own reputation can do the rest.”
Mildew Busters specializes in basement waterproofing, mold remediation, foundation repair, and pressure washing services. Founded in 1981, Mildew Busters has been a consistent winner of Dan’s Papers’ “Best of the Best.”