Blackburn, United Kingdom, July 23, 2012 --(PR.com
)-- UK- based digital signage software provider, Dynamax Technologies, announces the release of its latest white paper highlighting the benefits of location- based visual communications for hospitality industry players.
The white paper presents the ways in which hotels and restaurants can use digital displays to develop multi-channel contact points with their stakeholders and improve their bottom line. Hoteliers and restaurateurs are offered examples of when, where and how to use the technology to connect with their guests as well as tips on creating appealing content for this medium.
Freed from technical jargon, "Digital Signage for Hospitality" presents the main differences between cloud- based and premise- based digital signage systems and provides readers with evaluation criteria for choosing the right solution for their needs.
The 28- page document includes references to other resources analysing the role of technology in hospitality as well as industry- related statistics on the use of digital devices in this environment. The viewpoints of technology and marketing leaders on the emergence of location- based services and cloud- computing complete the picture.
The white paper stresses the importance of multi-channel points of contact for engaging guests in a two-way conversation when they are most likely to respond.
It continues by explaining how digital information boards and screens can be used to reinforce other communication channels (such as social media or corporate websites) and what role they can play in the marketing and communications campaigns of hoteliers and restaurateurs.
"Digital Signage for Hospitality" is available for download, free of charge, from Dynamax’s website. http://info.digitalsignage.net/digital-signage-for-hospitality/
Dynamax Technologies is one of the longest standing digital signage providers in the world, producing digital signage software solutions ranging from cost effective entry-level applications through to enterprise strength ones that are used to inform and entertain over 30 million consumers every week, all around the globe.
digitalsignage.NET, Dynamax’s cloud- based application is the product of choice of leading British AV companies, powering networks of screens small and large in a variety of locations across the UK.
Dynamax has strong partnerships with major digital signage, information technology, and audio/visual hardware vendors, and important customer relationships with top-tier media owners, content providers, and corporations.
For more information about the company, please visit www.digitalsignage.net and www.dynamaxworld.com.