Mad Mimi’s Chief of Culture Talks Email Marketing with BestReviews.net

Brooklyn, NY, July 24, 2012 --(PR.com)-- Email marketing provider Mad Mimi – known for its crisp, perfectly designed newsletters – has created a unique niche for itself. Chief of Culture Dean Levitt answered a few of the questions on everyone’s mind during an interview with BestReviews.net, a network of review sites for cloud services and software.

To start, Best Reviews had to know what exactly a “chief of culture” does. According to Levitt, his job has an interesting mix between customer relations, technical support and marketing. They’re "always solving issues, answering questions, eradicating confusion and, most importantly, spreading positivity and knowledge about email marketing and Mad Mimi."

Best Reviews also had the opportunity to ask the great mind at Mad Mimi exactly what he thought mobile devices would impact email marketing. He shared two primary ways he envisioned: content needs to be more timely and relevant and design, like content, needs to be simplified.

Further discussion of mobile devices included social integration features. When asked about the relationship between social integration and email marketing, Levitt shared, "I look at social integration as simply completing the online circle of life…the most successful social media innovations are complimentary. You can grow your social network via email content and grow your newsletter subscribers through your blog, etc."

Best Reviews naturally flowed into a discussion of what Mad Mimi was planning to do to become more compatible with mobile devices and their email clients. Mad Mimi’s crisp look is what they are know for, so it was no surprise to hear Levitt confidently express, "In terms of email rendering well and being optimized for mobile devices, we’re already there. Mad Mimi’s always stood by the elegance of simplicity when compared to complex templates and 'noisy” designs.' Levitt further pointed out that their focus is more likely on improving metrics and stats visualization rather than productivity. Mobile’s screen size and text processing could grind on the user a little if we try to push the moment and do too much there."

What everyone really wants to know is, of course, what’s new at Mad Mimi? Levitt was happy to share they’ve just completed SurveyMonkey, Highrise, and Batchbooks integrations and are moving on to Salesforce and FreshBooks. Also on the horizon is a deeper Facebook and Twitter integration. Mad Mimi is on a roll, effectively planning on new integrations on a biweekly basis.

The interviewers at Best Reviews couldn’t let Levitt go without asking him – with all that he knows about marketing a business – how he has become so successful without spending a penny on advertising. The answer was simple: word of mouth advertising. "I can only speak for ourselves but our word of mouth spread because we sincerely want to offer the best possible service out there from customer support to the interface itself," replied Levitt.

Regarding customer service, Levitt went on to share Mad Mimi’s secret. "Mad Mimi’s support is so strong because… well… each person on the team is encouraged to be themselves, to build relationships with users based on more than just answering technical questions, and are empowered to actually resolve issues."