Embarc Deploys New Online Presence for Athena Diagnostics

A compelling design with robust search features allows Athena to stay ahead of the competition.

Newton Upper Falls, MA, June 23, 2007 --(PR.com)-- Embarc has launched a re-designed Web site for Athena Diagnostics, Inc., a reference laboratory dedicated to the development and commercialization of diagnostic testing in the fields of neurology, endocrinology and nephrology.

Sales and support staff now have access to unprecedented online tools to streamline the identification and ordering of the appropriate diagnostic test, as well as a resource for storing and categorizing ordering and billing information with Athena's new online account center.

As the leading provider of esoteric neurological diagnostic assays, a major component of Athena's genetic testing capabilities is licensed through collaborations with academic medical centers from around the world, representing a commitment to cutting-edge technology and close relationships with world-renowned experts in neurology and genetics. The technical staff at Athena Diagnostics performs over 200 assays for neurological, endocrine, and renal diseases using a variety of sophisticated laboratory methods. Athena chose Embarc, Inc., one of the Northeast's leading interactive agencies, for their proven strategic process, technical capabilities, and award-winning creative work.

"We created the Athena Diagnostics website to showcase how their advanced science benefits patients and physicians all over the country, every day," said Matthew Mamet, President of Embarc. "Using the latest web technologies such as AJAX to streamline the process of finding, selecting, and ordering the right diagnostic test has proved to be a vital communication tool between Athena and their clients - ordering physicians and labs."

Embarc's re-design and content management system implementation also allows for future enhancements including direct billing, resulting of tests, and account summaries with order histories.

Arthur Boyce, Athena's Vice President of Marketing, stated, "Embarc was able to understand both our current and future customer service needs as we outlined our objectives for the redesign of our website. Their superior knowledge and fierce attention to the complexities of this project resulted in a web resource that our clients can depend on. Their partnership has been invaluable."

About Embarc, Inc.
Founded in 1995, Embarc is an interactive marketing firm that consistently delivers strategic planning, award-winning design, and leading-edge technical services in order to acheive measurable business results. Embarc serves a variety of markets - including vertical expertise in Biotech, Medical Device, and Pharmaceutical industries. Their clients include a number of leading companies such as Biogen Idec, Sepracor, Philips Lifeline, Reebok, and National Grid Wireless.

Learn more about Embarc and Athena Diagnostics at http://www.embarcgroup.com/results

Embarc, Inc.
Matthew Mamet