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Innovent Transmedia Production

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Innovent and IPLSF Sponsor the Literary Labyrinth and Experiential Poetry Events at The Poetry Festival SF

Transmedia Project that encourage audience engagement via multiple points of entry including an art installation / Labyrinth of Poetry Books, Poetry Readings by Creative Young Minds, collaborative poetry and education, and multimedia presentation.

San Francisco, CA, July 26, 2012 --( Innovent, a leading provider of transmedia tools and technologies and the International Poetry Library of San Francisco (IPLSF) will be blending transmedia and poetry to draw new audiences to this year’s San Francisco Poetry Festival July 26-29, 2012.

“Patrons of the arts, students and poets alike will have a unique opportunity to experience poetry through music, installation art, and emerging media,” said Innovent Chief Marketing Officer Elise Baugh. “With a broad mixture of entertainment projects, attendees will be able to partake in experiential literature and hear readings from the great poets of our time, Hirschman, Ferlinghetti and many more.”

Visual artist and photographer Lars Howlett will be creating the ‘Literary Labyrinth’ made entirely of out of books. This installation art will be used to draw audiences into the festival experientially. The public will have the chance to both help create and navigate the meditative literature Installation. Poetry books can be both donated and purchased during the labyrinth’s installation at Civic Plaza.

“In addition to the interactive literary projects and poetry readings from professional poets, we are working with California Poets in Schools to give high school poets a platform to express their creativity through a personal poetry reading as well as collaborative poetry project, Friday the 27th at the Koret Auditorium,” said IPLSF’s director Kimberly Escamilla. “One of the guiding principles of our organization is to encourage budding poets the chance to boost confidence in their skills, reach out to other poetry lovers and gain feedback from seasoned professionals.”

The event’s surprise guest on Thursday evening will be utilizing dynamic artistic mediums to entertain audiences and poetry lovers alike with new, creative art forms. It will prove to be an unforgettable opening night for attendees.

For more information, please contact Innovent Chief Marketing Officer Elise Baugh at (650) 678-1133 or IPLSF director Kimberly Escamilla at (408)-480-1828

About Innovent
Innovent is a multi-platform media company and one of the bay area’s leading providers of interactive transmedia for film, literary, art and education. Innovent’s productions have been showcased at Sundance’s film festival in 2011 and 2012, and Sheffield doc fest 2012 where they received an innovation award. Innovent has earned a strong reputation specializing in projects that combine both emerging technologies and traditional methodologies to maximize educational experiences, cultivate product development and artistic expression through audience engagement strategies. Innovent establishes a strategic system of real life and virtual touch points, giving audiences a diverse set of opportunities to collaborate and interact with the message.

About The International Poetry Library of San Francisco
The International Poetry Library of San Francisco (IPLSF) is a 501c3 tax-exempt non-profit library serving the public that will offer books and media in three formats: to browse, borrow and buy. The library currently supports literary, educational, and cultural activities in San Francisco, offering poetry readings, workshops, and interactive multimedia.
Contact Information
Innovent Transmedia Production
Elise Baugh
or IPLSF director Kimberly Escamilla at (408)-480-1828

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