Albany, NY, July 28, 2012 --(PR.com
)-- Razzano Homes and Remodelers, Inc. recently partnered with Prospect Genius, a leader in local online advertising, to launch a new marketing initiative designed to boost the remodeling and renovation company's presence online. This move will make the company's Web site more accessible to residents throughout Albany and the Capital Region who are looking for services like kitchen remodeling, sunroom additions, and roof replacement via search engines such as Google, Yahoo!, and Bing.
A Pew Internet study conducted in February 2012 indicates that 91% of adult Internet users turn to search engines when looking for information on the Web. This is a significant increase over the previous statistic of 84%, reported in June 2004. Studies also indicate that Web sites that appear within the top listings on the search engine results pages are the most likely to receive clicks, resulting in increased customer inquiries and overall business.
According to Internet Marketing Specialist and Prospect Genius spokesperson Matt Gallo, the goal of the new marketing strategy is to boost the ranking of Razzano Homes and Remodelers's Web site, facilitating the company's connection with Albany-area residents searching for the various services the company provides.
Gallo explains, "With the current popularity of search engines and the Web, it's more important than ever for businesses to maintain a Web presence that is easily accessible via the search engine results pages."
In order to help Razzano Homes and Remodelers connect with the individuals who will most benefit from their professional services, Prospect Genius will implement a variety of SEO (search engine optimization) techniques to help boost the company's Web site ranking so that the site appears higher up in the search engine results. This way, when local residents search for terms such as "bath remodeling," "siding installation," or "deck building," they'll be able to find information about Razzano Homes and Remodelers without the hassle of digging through pages of potentially irrelevant results.
Gallo adds, "Our goal is to make the search process as simple as possible, and we look forward to helping residents of the Capital Region find the affordable, high-quality services they need."
Located in Troy, NY, Razzano Homes and Remodelers has been providing a wide range of remodeling and renovation services to homeowners throughout the Capital Region since 2007. Offering quality kitchen renovation, basement finishing, and more, the fully licensed and insured company also provides emergency services, boasting an "A" rating from the Better Business Bureau (BBB).
Razzano Homes and Remodelers, Inc.
Phone: (518) 223-9418
Address: 5 Biscayne Blvd., Troy NY 12182
Web Site: http://remodeling-contractor.albany-biz.com/