Customers Favor Uniastrum Advertising on Internet and Television

Before kick starting its new deposit account advertising campaign, the Bank asked website visitors where they thought it should advertise its products and services.

Moscow, Russia, July 26, 2012 --( The results of the poll show that 28% respondents believe Uniastrum would benefit strongly from Internet marketing. 11% of this number considered search engine advertising as ideal, while another 11% said they thought the Bank should home in on financial web portals. Only 6% were in favor of entertainment and information sites.

11% of respondents believe the Bank should focus primarily on TV advertising, whereas 9% regarded outdoor advertising as a successful marketing tool.

20% cited print media as a productive advertising vehicle, 9% stressing local town and regional newspapers, 7% national press, and 4% specialized broadsheets and magazines. In other words, bank customers would prefer to see deposit and credit services on the Internet advertised primarily on specialized sites, while adverts placed offline should be targeted at a more general audience.

Scoring only 4%, the least popular advertising vehicles were communal entrances and elevators in apartment buildings, direct mail marketing, plasma advertising displays on public transport, and posters up and down subway escalators. Advertising in subway cars proved slightly more popular, favored by 6% of respondents. Meantime, 5% said they would like to hear the Bank make use of radio commercials.

Uniastrum’s latest advertising campaign – this time to promote its Access deposit option - began earlier this month and can be seen on billboards, on the Internet, and in newsprint media. The campaign features a special promo: anyone opening an Access account between July 15 and September 15 2009 automatically receives a gift.

“Our new creative concept features the grape as the symbol of abundance, fertility, and prosperity,” notes Margarita Gerasimova, Uniastrum’s Vice President for Marketing. “Our latest advertising campaign has quite a number of pleasant surprises, including special gifts, exclusive offers, and, of course, the competitive terms and rates offered by the Access deposit program itself.”
Uniastrum Bank
Kseniya Chernisheva
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