New Delhi, India, July 29, 2012 --(PR.com
)-- Gunjan Aggarwal has been teaching media management to current as well as future journalists, editors and media managers for quite some time now. A successful media entrepreneur, Gunjan is the co-founder of ESquared – a leader in digital media marketing and branding solutions to more than 30 clients across the globe. ESquared covers the entire gamut of new media to provide online PR, content creation, design, recruitment, corporate engagement, search engine optimization and social media management, for its clients. Over the years, Gunjan has developed almost an instinctive insight into client behavior that has helped her create media strategies that work wonders for her clients.
Her entrepreneurial success notwithstanding, Gunjan essentially remains a teacher at heart. She has been invited to train editors for Times of India and perform multiple workshops for executives in media analytics. Gunjan has also been instrumental in launching India’s first Post Graduate Diploma in Digital Media Communication at the 9.9 School of Convergence. While she has organised and delivered media programmes of much bigger magnitude and longer duration, Gunjan feels that the 20-day programme for the Bhutan Media Foundation being conducted by 9.9 School of Convergence is a huge responsibility.
“This course will have far-reaching consequences. We have pooled in immensely experienced media practitioner from across the globe including USA, UK and India for this programme. Everyone at 9.9 School of Convergence is aware that we are grooming the future media of a nation. I have reworked my media management classes for the editors and media marketers of Bhutan with this very aspect in mind. I will be inculcating numerous case studies, and focusing on not just the management of traditional media, but show them as to what the current trends in media are, as well as where it is all going.”
Gunjan Aggarwal, who is a Charted Accountancy (CA) with an MBA from one of the top B-schools in Asia - Indian School of Business, Hyderabad – comes with a huge management experience bank. She has worked in an advisory role for Arthur Anderson and Citibank, and helped assist Fortune 500 companies to develop business strategies for entering the Indian market. As a consultant, Gunjan has helped set-up processes for quite a few educational institutions, including the corporate relationship team for North India of her own alma mater, the Indian School of Business.