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FenceMaker Appoints National Sales Manager

Imaging software company growing

Tampa, FL, June 24, 2007 --( FenceWare, manufacturers of FenceMaker™ fence imaging software & sales presentation program, has appointed Michael Piazza as national sales manager. FenceMaker, developed in 1997, allows fence contractors to show their customers how different styles of fences will look when installed on their property.

Michael will be responsible for overseeing sales operations nationwide, managing the company’s ever growing network of sales reps. “His knowledge of our software and his long background in the hospitality, sales and customer service industry makes him a perfect fit for our future expansion. Our focus is our clients,” said Joseph Cain, president of FenceWare.

Since the purchase of the company in September of 2006, Joe has made many improvements to the program including full screen resolution, PDF capabilities, high resolution imagery and the ability to bring in objects like arbors, gazebos and other outdoor enhancements to up-sell retail customers. “The last improvement now has created great advertising possibilities for manufacturers of outdoor products other than fence,” he explains.

According to Michael this is a great time to be involved. FenceTech 2007 was the launching pad for the new FenceMaker 4.0. It was a great springboard for us. Everyone at the show saw the potential of the program. "It’s a winning situation for all involved from the contractor to the manufacturer, to the advertiser,” said Michael.

FenceMaker is a great sales tool that has proven its ability not only to close deals but to close them at a higher profit margin. Using FenceMaker gives the user the ability to bring other products into view for the customer. The up-sell potential is vast. It allows fence estimators to make the most out of each sales call while providing the product extruders and manufacturers with tremendous exposure they wouldn’t get otherwise.

Recently, since FenceTech 2007, FenceMaker has received great interest from leaders in the industry, across the country and internationally. As a manufacturer, when you reach the stage that you are producing product on the same playing field with others, it’s the value added service that you provide to your distributors that sets you apart. FenceMaker does that by providing a tool that help's the contractor up-sell and close the deal.

This is where the private label program comes into play. Manufactures or large distributors can have a private labeled version made containing only their product lines. “In essence, what you are giving your customer is an interactive catalog,” explains Michael.

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Michael Piazza

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