San Bernardino, CA, August 02, 2012 --(PR.com
)-- San Bernardino, CA, residents who need an experienced and knowledgeable HVAC contractor for air conditioner repair, heat pump installation, and other HVAC services will soon have an easier time locating a qualified professional on the Web. Locally owned company Norton Air, Heating & AC, Inc. has partnered with local online marketing firm Prospect Genius to make its Web site more visible to area home- and business owners seeking the services it offers. The goal is to help Norton Air, Heating & AC better meet the HVAC needs of its local community.
One of Prospect Genius's primary marketing tactics is improving the search engine rankings of small businesses' Web sites. According to the Pew Internet & American Life Project, search engine use is one of the most popular Internet activities. In fact, as of early 2012, on any given day up to 59% of Internet users visit a search engine for facts or information about products and services. By boosting Norton Air, Heating & AC's search engine performance, Prospect Genius will increase the chance that a San Bernardino-area resident searching for an HVAC contractor online will encounter the company's Web site.
Prospect Genius uses search engine optimization, or SEO, to accomplish its online marketing goals. SEO involves incorporating industry- and location-specific keywords into Web site copy, so that the site comes up when Internet users conduct a search using those keywords. Thus, going forward, when home- and business owners in San Bernardino, Colton, Corona, Rancho Cucamonga, and other area towns query a major search engine such as Google, Bing, or Yahoo! using keywords like "central air conditioner" and "water heater installation," Norton Air, Heating & AC should appear among the top results.
"Studies have shown that sites in the top two or three search engine results get the most clicks following the search," states Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "Those new site visitors can easily become new customers, once they see what a business like Norton Air, Heating & AC has to offer. In today's digital age, an active and easy-to-locate Web site is vital in remaining competitive and relevant in your industry."
Norton Air, Heating & AC, Inc. has been providing superior residential and commercial HVAC service in the San Bernardino area since 1978. The business specializes in water heater, heat pump, central air conditioner, furnace, and air conditioning duct repair and installation.