The Mother Company Announces Newest Book in Series Designed to Help Children Develop Emotional Literacy

"Sally Simon Simmons’ Super Frustrating Day," distributed by Ingram, is the most recent book in the "Ruby’s Studio" series. This book helps children ages 2-5 understand and deal with the big feeling of frustration with patience and practice.

Los Angeles, CA, August 02, 2012 --( The Mother Company, a children’s multi-media company, devoted to helping parents raise good people, announced the release of the latest book in their series, under their Ruby’s Studio imprint, designed to help children develop emotional literacy. The book, entitled 'Sally Simon Simmons’ Super Frustrating Day', helps children recognize, express and move through the feeling of frustration with patience and practice. The hardcover book, for children ages 2-5, is distributed by Ingram and is available via and

With 30-pages of fun rhymes and delightful images, this book will captivate young children as it provides them with tools to navigate this big and confusing feeling.

“Kids will relate and parents will rejoice in this important story of frustration tolerance. 'Sally Simon Simmons’ Super Frustrating Day' is a must for every young child’s library,” says Betsy Brown Braun, Child Development & Behavior Specialist.

'Sally Simon Simmons’ Super Frustrating Day' follows little, red-haired whippersnapper Sally, who is hilariously tasked with building a mile-high, super tall sandwich in class. She sets off with gusto but when her efforts don't achieve the results she'd hoped for, she gets frustrated and wants to give up. With the help of her teacher, Sally learns that patience and practice ultimately help her triumph.

Right alongside Sally, children will learn to breathe, take it slow, and try their best in this exuberant exploration of frustration, one of the greatest emotional challenges of early childhood (and beyond!). This book is an ideal tool to help decrease tantrums and increase cooperation in children.

The Mother Company's line of children's products and parenting advice website ( center around emotional literacy and social confidence. The company's line of books and shows (on DVD and download) were created to provide a beautiful, gentle, fun, and much-needed alternative to current programming and products for young children.

“We created Sally Simon Simmons' book to provide children and their parents with the tools they need in life to cope with big emotions such as frustration,” said The Mother Company President, Samantha Kurtzman-Counter. Adds in CEO & Founder, Abbie Schiller, “What better way to help a child grow towards becoming a good person than by helping them cope with frustration. We believe this is fundamental to a child’s development.”

Sally Simon Simmons’ Super Frustrating Day
Publisher: The Mother Company
Imprint: Ruby’s Studio
Ages: 2-5
Pages: 30
Price: 12.99
Distributed by: Ingram
ISBN: 978-0-615-61033-7
Available: nationally via and

About The Mother Company:
The Mother Company is comprised of parents who are driven by the mission of “Helping Parents Raise Good People” with a comprehensive parenting advice website ( and a line of children's products all based in social and emotional learning. In addition to helping children navigate social and emotional issues, TMC helps parents find the tools and discussions to alleviate some of the stress of everyday parenting. The company’s website features world-renowned expert articles from the likes of parenting guru/authors Dr. Andrew Weil, Kim John Payne, and Dr. Laura Berman, on topics of discipline, behavior, and family harmony. Additional information on The Mother Company can be found at,
The Mother Company
Liza Coppola