Traverse City Cherry-Roubaix Sets August Charity Ride Goal of $10,000 to Benefit Cancer Survivors

Presented by Garan, Lucow, Miller, P.C., the 5th Annual Cherry-Roubaix that delivers the State Road Race Championship race as part of their three day event (in conjunction with the MBRA and USA Cycling) also hosts a choice of either a 20 or 43-mile Charity Ride on Saturday, August 11 to benefit Munson Healthcare Women’s Cancer Fund. Munson Women’s Cancer Fund provides financial assistance to women in northern Michigan diagnosed with cancer and who have exhausted financial means for their care.

Traverse City, MI, August 02, 2012 --( Presented by Garan, Lucow, Miller, P.C., the 5th Annual Cherry-Roubaix that delivers the State Road Race Championship bike race as part of their three day event also hosts the Charity Ride on Old Mission Peninsula (20 or 43 miles) which Bicycling Magazine just named as the “Best Place to Ride in Michigan.”,2

The Charity Ride takes place on Saturday, August 11 to benefit Munson Healthcare Women’s Cancer Fund. Munson Women’s Cancer Fund provides financial assistance to women in northern Michigan who have been diagnosed with cancer and have exhausted other financial means for their cancer-related health care. Using every fund dollar for its purpose, Munson Women’s Cancer Fund covers expenses of prosthetics, transportation, childcare during treatment, and home medications among other related items and health services.

New to Cherry-Roubaix Charity Ride in 2012, riders have the opportunity to earn a stylish Cherry-Roubaix Charity Ride signature jersey in addition to other logo gear depending upon individual funds raised for the ride. “The brand new Charity Ride jerseys look terrific,” shares Cherry-Roubaix Charity Ride coordinator Irma Brownley. “We are really excited about them! All of the Charity Ride logo gear is fabulous to match our incredible purpose. I’m proud to be a part of this event.” Details, pledge levels and registration are on the Cherry-Roubaix Charity Ride web page:

Joining the Charity Riders on August 11 to raise awareness and funds for Women’s Cancer Fund are “3 Girls Into the Wind” teammates who include Cherry-Roubaix Charity Ride founder and cancer advocate Jean Peters; cancer survivor Terri Hanson; and daughter of a breast cancer survivor now battling lung cancer, Karen Belanger.

“I felt there was nothing I could do when my mom survived breast cancer in 2010, and now I still feel physically helpless as she struggles with lung cancer,” Belanger confides. “I don’t like watching my mom go through sickness to get better.” Currently, Belanger’s mother now fights back with radiation treatments to challenge her recently diagnosed lung cancer. However Belanger does feel like she’s making a difference.

In addition to the 2012 Charity Ride, the team members will travel to Livestrong Challenge: Austin in October 2012. Belanger expresses, “As follow-up to our Cherry-Roubaix Charity Ride, a close family friend of mine, Casey Cowell, is providing generous support for the three of us. He felt that by putting us on the road with the Livestrong Challenge in Texas, we’d have the chance to continue to physically get aggressive against cancer. I need that. I feel a lot of us need that feeling of physically fighting against the cancer demon.” Putting their hands up for Cherry-Roubaix, “3 Girls Into the Wind” are putting up their dukes.

On August 11 in Traverse City, get alongside hundreds of riders, coordinator Brownley, and the “3 Girls Into the Wind” team. Commit to one of two Cherry-Roubaix Charity Ride distances to benefit Munson Women’s Cancer Fund. Learn more, register and discover how to earn stylish logo gear at Learn more about Munson Women’s Cancer Fund at

Cherry-Roubaix series is a three-day weekend event. The State Championship Road Race is on Sunday, August 12. The championship course begins and ends high atop Sugarloaf Resort in Cedar, Michigan.

The weekend thrills from the start as Old Mission Peninsula Time Trials delight spectators and challenge Cherry-Roubaix competitors on Friday, August 10. Excitement continues on August 11 with Saturday’s full day of competitive cycling that gets into gear with the morning Cherry-Roubaix Charity Ride to benefit Munson Healthcare Women’s Cancer Fund for cyclists of all levels. Following the benefit ride, the Cherry-Roubaix Old Town Criterium launches into high-energy action, where spectators and racers feel engaged in the incredible speed of athletes careening around cobblestone corners on a one mile course through the streets of Traverse City. Additional events including the Kids Ride and fun, unpredictable Cruiser Classic ensure all Cherry-Roubaix participants and audiences get the satisfaction they expect.

Sealing the weekend, on Sunday, August 12, the Michigan State Road Race Championship features the most challenging course in Michigan across gorgeous Leelanau County. This demanding race has earned its stripes as the most rigorous road race in the state, and as a result determines Michigan’s best of the best. Hills and turns of the of the old 1980’s State Road Race course are unforgiving, brought back to host and test racers from around the state.

From a world-class resort landscape to simple blue skies and fresh water, Cherry-Roubaix delivers an event for professional and amateur racers, cycling enthusiasts, volunteers and fans of all ages. Destination: Cherry-Roubaix. Put your hands up!

Find maps, a downloadable media kit and Cherry-Roubaix information at or call John Sohacki, Event Director at 231-342-2003, email
Wendy Nienhouse