Roofing Contractor in Fort Worth, TX, Reaches Out to Area Homeowners with Help from SEO Firm

Local Roofing Contractor "Roof King" partners with online marketing professionals "Prospect Genius" to bring quality service to the greater Fort Worth TX area.

Fort Worth, TX, August 03, 2012 --( Homeowners in and around Fort Worth who need roof installation, roof replacement, or roof repair will soon be able to find a qualified roofing contractor online with ease. Arlington-based company Roof King, which also works on rain gutters and shingle roofing, has partnered with local online marketing firm Prospect Genius to boost its Web presence. By increasing its visibility and accessibility online, Roof King hopes to broaden its local customer base and better serve its community.

Approximately 47% of adults go online for information about local businesses, according to a December 2011 survey conducted by the Pew Internet & American Life Project. That means that without an active, informative, and easy-to-locate Web site, a small, locally owned company like Roof King might miss out on almost half of the people in its area who need the services it offers. Prospect Genius targets its marketing tactics toward those people who rely primarily on the Internet when searching for a roofing contractor or other local business.

Through a process known as search engine optimization (SEO), Prospect Genius improves small businesses' search engine rankings, helping their Web sites to appear higher on a results page for relevant Internet searches. SEO involves incorporating often-searched industry and location-specific keywords into the business's Web site copy. In Roof King's case, that means ensuring that Fort Worth-area homeowners who query a major search engine such as Google, Bing, or Yahoo! using keywords such as "roof replacement" and "gutter repair" will be presented with Roof King's site among the top results.

"Studies have shown that sites in the top two or three search engine results get the most clicks, and those clicks can translate into new customers," explains Matt Gallo, a senior Internet marketing strategist for Prospect Genius. "Prospect Genius's job is to get customer eyes to Roof King's site, so that local residents learn about the business's commitment to quick turnaround times and low prices for roof installation and repair."

For more than 25 years, the roofing contractors at Roof King have helped Fort Worth-area homeowners with roof repair, replacement, and installation. The company also specializes in gutter repair and shingle roofing.

Roof King
Phone: (817) 755-1139
Address: 615 E Abram St, Suite #244, Arlington, TX 76010
Web site:
Roof King
Carl Sullivan
(817) 755-1139