Bibliotastic Users Prefer Carrot Over Stick to Combat Ebook Piracy

The majority of bibliotastic users think making it easier and more affordable to purchase digital content legally is the best way to curtail piracy rather than blocking websites or strengthening DRM encryption.

London, United Kingdom, August 03, 2012 --( In a recent survey of users over 70% said making it easier and more affordable to purchase digital content legally would be the best way to curtail piracy. Less than 10% thought making ISPs block black-listed websites would help while less than 5% voted for stronger encryption. Slightly more popular (12%) was the suggestion that known pirates should be forced to walk the plank.

Some authors, such as Paolo Coelho and Neil Gaiman, have turned a blind eye to piracy or even encouraged it in the hope that it raises awareness of their work and ultimately increases sales. However, bibliotastic co-founder Bernard Gerard notes, "If piracy really were such a great thing for book sales then surely publishers would embrace it. Giving away some of your books for free is a sensible strategy for unknown writers but for established authors backed by large publishers it makes little sense.

“On the whole the book publishing industry seems to have adapted to the digital age more quickly than the music industry did. However, this is largely down to Amazon rather than the initiative of the publishers themselves. The Kindle has made it very easy to sample and buy ebooks. So easy that perhaps the biggest risk to publishers is not piracy but the dominance of the Amazon platform itself, particularly as authors increasingly look to self-publish. For authors and readers though, the digital revolution seems to be a net positive.”

Bibliotastic survey: What should be done to stop Internet piracy of digital content (books, movies, music, etc)?

Make Internet Service Providers block black-listed websites 9%
Use more powerful encryption software to protect content 4%
Make it easier/more affordable to purchase digital content legally 74%
Force pirates to walk the plank 12%

The survey concluded in August 2012 and involved 234 participants. Details can be found here:
Bernard Gerard
+44 (0) 20 7760 7487