Philadelphia, PA, August 07, 2012 --(PR.com
)-- Emory Digital, (http://www.emorydigitalmarketing.com) an Internet marketing services company that specializes in digital strategy and innovation, has announced the availability of National Analytics to deliver superior Internet marketing solutions to businesses of all sizes.
National Analytics is one of the most sophisticated SEO platforms available today. The powerful software builds on Emory Digital’s consulting services to help business owners and marketing professionals use Key Performance Indicators to track the success of their online marketing.
The platform includes a daily website audit, competitive position and gap analysis, website analysis, keyword analysis, link analysis, conversion analysis, benchmark tracking and ROI tracking, and project management.
The software tracks Key Performance Indicators that go far beyond search engine rankings. It measures brand engagement, pages bringing traffic, page view per visit, new visits, time on site, bounce rate, goal conversions, ecommerce transactions and revenue and lead generation.
National Analytics is built around 3 key factors for a successful marketing campaign.
Number 1: Goal Setting. National Analytics helps clients create a plan at the outset of a campaign. As a result, the goals must fit an overall strategy and have Key Performance Indicators that prove ROI.
Number 2: Tracking. The platform is data-driven and requires a commitment to objectivity and numbers crunching. As a result, everything gets tested and measured rigorously at every step of the way.
Number 3: Iterating (Course Correction). National Analytics requires a commitment to on-going optimization for a client's short-term and long-term success. Technology moves incredibly fast; thus, the platform is always looking at new developments and the latest tools to ensure an innovative marketing plan designed for maximum profitability.
About Emory Digital: Based in Philadelphia, PA, Emory Digital has been a change agent for digital marketing since 1997. Emory Digital helps clients integrate a digital strategy into their marketing plans to improve their advertising ROI. The company works with a network of leading Internet resource partners and provides services to companies of all sizes large and small. Visit www.emorydigitalmarketing.com or call 215-391-1266 for more information.