RiechesBaird Introduces Huawei Technologies USA Through 2012 Summer Olympics Television Ads

Global Telecom Innovator Marks Latest Asian Company Introduced to America by RiechesBaird

Irvine, CA, August 05, 2012 --(PR.com)-- RiechesBaird, named one of the nation’s top BtoB corporate branding agencies in the United States by BtoB Magazine for 11 consecutive years, has created three television ads for the global telecommunications company, Huawei Technologies USA that will run during the 2012 Summer Olympics from London, England.

The campaign is scheduled to air during broadcast coverage of various Summer Olympics events, and is designed to introduce Huawei’s global innovation in information communication technologies to viewers in North America.

“The ads are designed to strengthen Huawei’s brand awareness in North America as one of the world’s fastest-growing technology solution providers,” said Ray Baird, co-founder and President of RiechesBaird. “The key to their long-term success is building out their global expertise in the United States and educating the West about their worldwide contributions to enriching people’s lives through their technology. Millions of viewers will be watching the 2012 Summer Olympics, and this campaign is a great way to educate that important audience about Huawei.”

RiechesBaird identified the most significant components of Huawei and its brand family, and established the overarching brand positioning “What’s Possible” that demonstrates Huawei’s core principles – innovation, responsiveness and a visionary approach – and embodies the existence when you dream of the future and deliver on reality.

“Huawei is continuing to innovate and create new business models and markets,” explained Baird. “Their ability to re-think possibilities and transform markets is incredible. The biggest challenge they face is a lack of awareness and misperceptions, which this campaign is strategically designed to address. The new campaign and brand positioning delivers on Huawei’s promise to ‘enrich lives through communications’.”

RiechesBaird, a leader in corporate branding, specializes in building the value of BtoB companies like American Airlines Cargo, Toyota, Sharp, and Linksys, a division of Cisco. With offices in California and New York, they provide local service to their ever-growing group of marquee clients on both coasts.

Known worldwide as a firm that understands the North American market, RiechesBaird has partnered with many of top Asian companies, providing corporate brand positioning and strategy that allows them to successfully set themselves apart from the competition. Huawei Technologies USA joins, Toshiba, Toyota, Hitachi Consulting and Sharp – just to name a few – as Asian companies who have relied on RiechesBaird’s history of creating great brands and promoting them fearlessly.

Their success stories helped secure RiechesBaird’s inclusion in the “Top Small Agency” rankings by BtoB Magazine for the 11th consecutive year. In honoring RiechesBaird, BtoB Magazine noted that over the past year the firm added new clients like Huawei Technologies USA, Hitachi Consulting and ABM Industries, while continuing to work with existing key clients including American Airlines Cargo and Epicore Software. The magazine highlighted the firm’s online campaigns “Did You Know?” for American Airlines Cargo and “Promise of the Future” for Huawei Technologies USA, and recognized RiechesBaird’s launch of BrandingBusiness.com, an industry thought-leadership portal dedicated to brand strategy, brand development and brand engagement.

About RiechesBaird
RiechesBaird is internationally recognized as one of the premier brand development firms specializing in business-to-business branding. Our proprietary term “Branding Business” represents both the guiding philosophical essence and our practical approach to branding as it relates to business strategy and growth. Ranked by B2B Magazine as one of the Top 10 Firms for more than the last decade, RiechesBaird has helped organizations such as American Airlines, Constellation Energy, Sharp, Sage Software and Toyota build leading international brands. Privately held, RiechesBaird has offices in New York and California. For more information, please visit us at www.riechesbaird.com or check out our thought leadership at www.brandingbusiness.com, to learn more about branding your business. RiechesBaird can be reached directly at 949-586-1200 in California and 917-661-4842 in New York.
Cornerstone Communications
John Christensen