Worthing, United Kingdom, August 08, 2012 --(PR.com
)-- The launch of the flowers4 blog site provides a firm platform for the company to engage with their audience through posts and articles specifically aimed at florist industry and flower news.
As blog sites become an integral and critical part of a companies public image it is vital that they are developed in a way that adequately reflects the objectives of the brand.
Connecting to the local market and engaging with potential customer through a variety of networking tools is certainly one aspect that blog sites can readily facilitate. Alongside this, allowing for a diverse range of content from industry news to company goals and interactive content should see flowers4 fulfill a noticeable leap both in customer relations and brand identity from this move.
By using a mix of social media integration in comments fields alongside RSS feed integration and encouraging readers to share content, it is hoped that the company will enhance and extend its presence and reach in the social media sphere.
As a complimentary approach to their existing marketing strategy the new blog platform will provide a valuable indicator of social feedback. This in itself can be a key measurement in performance indicators which are often elusive to the ecommerce website owner. In turn, these indicators will influence the the company's direction to be better able to meet the requirement of its target market.
As the blog site develops it is thought that the influence brought about by this venture will have a positive impact on many sides of the business while also establishing them in the online florist marketplace.
flowers4 is an international online florist specialising in same day flower delivery. The companies blog site can be viewed at http://flowers4blog.co.uk/